Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
Our lovely friends at FreeStyle Interactive have once again produced a fantastic infographic all about football. For our American readers that’s EPL soccer, not NFL football. Sorry!
Using traditional manual research methods for compilation, as well as the Brandwatch tool, it includes some amazing stats right off the bat. The premier league combined is now approaching 50 million likes across its twenty clubs, equivalent to over 80% of the UK population.
Manchester United likers prove the ‘everyone but Mancunians’ stereotype by racking up almost half of that amount alone from across the globe.
Sir Alex’s men in red are still the only club in the UK’s top division that are still yet to establish a Twitter account, leaving them rock bottom of the Twitter table.
Stoke have been boosting their Klout score by a whopping 5 points over the past month, while struggling Blackburn have seen theirs drop by 2.
Wolves are Twitter maniacs, sending out just shy of a thousand tweets in a single month, while again Blackburn pick up the pieces with just 26.
West Brom have been growing their Twitter presence rapidly, whilst Wigan have leapfrogged Sunderland since December in the Facebook table.
The most remarkable thing, perhaps, is the similarity between the current league positions (17/01/12) and the social media scoring. Bear this league in mind when looking at the infographic below: