The Feature Our Happiest Customers Love Most
By Gemma JoyceFeb 28
Social Media Week 2013 has officially come to a close, and what a week it was. With events taking place across five continents, 8 cities and hundreds of venues, it’s no wonder that it proved to be a hit with thousands of attendees across the globe.
This year as Social Media Week returned to London, our team at Brandwatch was incredibly excited.
If you didn’t get a chance to pop in and see us then you can watch the Vizia video below:
However, among all this excitement we remained true to tradition and created a real-time data visualisation to envisage the conversations surrounding Social Media Week.
Each city was represented by its tallest building, creating a visual spectacle in the form of a bar graph and pitching each city against each other in an ‘online mentions’ battle.
Clicking on each city’s icon then enabled you to drill down into the data to reveal the runners and riders on a city level.
So what insights did this year’s SMW data visualisation reveal?
London was spoken about the most, winning with a total of 24,378 mentions for the week, this was consistent with the most popular hashtag being #smwldn.
However, London was closely followed by its rival cities, with Chicago and LA taking 2nd and 3rd place respectively.
This year saw SMW debut in Mumbai, India. And they came up fighting with a very strong presence among the popular hashtags and tweeters throughout the week. They were also the fifth most mentioned city, seeing them beat Berlin with nearly three times as many mentions.
Sao Paulo, was the least mentioned city during Social Media Week receiving only 1.5% of the volume that London did.
Let us know about your Social Media Week experience in the comments below.