Social Media Benchmarking: Why You Need to Benchmark Your Social Media Activity
By Sandra BuschNov 9
You may have noticed we’ve been talking a fair bit about the Social Brands 100 recently, both here on our blog and also across our social media channels.
You can see who the winners were in the full report here, and we’ve put together a short highlights video of the event Headstream threw for the report, on the 29th of May.
We held the launch party this week to herald in the list for 2012, and to congratulate the winners on their placing. We took the chance to catch up with some of the attendees to see what they thought about the importance of social in branding.
In the video, you’ll see that we spoke to:
Julius Duncan – a lead orchestrator in the sb100, from Headstream
Aaron Eccles – Cancer Research UK
Paul Coffey – Google UK
Tom Rainsford – Giff Gaff
Ivan Fernandes – Mediacom
Miranda Ballard – Muddy Boots foods
Richard Appleton – Blue Rubicon
If you think that your business should have been in the top 100, or you think we missed one out, make sure to nominate your favourite brand for next year’s report. Let us know what you think!