Marketing: Top 15 Free Social Media Monitoring Tools Marketing

Marketing By Ruxandra Mindruta on August 9th 2013

Updated August 2016: We have removed some tools that no longer exist and included some other free tools worth trying out – all aimed at helping monitor your social accounts effectively.

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing strategy.

If you are a social media rookie, this list of the Top Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.

However, bear in mind that these tools are not an alternative to Enterprise-level tools, such as Brandwatch, which brought social media monitoring to a new level, offering a much higher variety of services, functionality, and in-depth analysis. It all depends on your needs.

That being said, let’s take a look at some of the best free monitoring tools:

1) Hootsuite

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. It is well known for its social media management functions.

The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.

Hootsuite Social Media Listening Tool

2) TweetReach

TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions.

It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.

TweetReach is social media listening for twitter

3) Klout

Klout is probably one of the most controversial social media monitoring tools. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services).

On the other hand, some people find it useful, as it measures influence through engagement on Twitter. It is a good means of keeping an eye on what people think about your brand, and to see what influences them the most.

Using the Klout score you can adjust your posts according to your target audience’s interests and increase your engagement rate.

klout - social monitoring that assigns a score to each user

4) Social Mention

Quite popular among social media enthusiasts, Social Mention monitors over one hundred social media sites. It is probably one of the best free listening tools on the market, as it analyses data in more depth and measures influence with 4 categories: Strength, Sentiment, Passion, and Reach. It also displays top keywords, hashtags, and sites.

Socialmention is one of the best social media monitoring tools

5) Twazzup

Twazzup is great for social media beginners looking for a Twitter monitoring tool. You just enter the name you want to track and you instantly get real-time updates, meaning the most active top influencers, most retweeted photos and links, and most importantly, the top 10 keywords related to your search.

twazzup helps you listen to online media

6) Addictomatic

If aiming to get an overall view of a brand, Addictomatic can be very useful and as straightforward as Twazzup. The only difference is that Addictomatic focuses on a variety of platforms, including Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google,, etc. It’s really useful for keeping an eye on recent industry developments and brand reputation.

addict-o-matic free listening

7) HowSociable

HowSociable is a handy tool for measuring your and your competitors’ social media presence.

A free account allows you to track 12 social sites, including Tumblr and WordPress. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. a pro account is required.

HowSociable’s approach to social monitoring is a bit different as it breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development.

how-socialable for online media monitoring

8) IceRocket

This tool offers blog, Twitter and Facebook monitoring in 20 languages, as well as results graphs that you can play with. It allows you to choose the period of time you are interested in monitoring.

It can be used for keeping an eye on blog activity mentioning your brand, as they have around 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your search.

meltwater icerocket helps you manage social media

9) TweetDeck

TweetDeck covers the basic needs of any Twitter user, so is a good option for beginners. It’s a great tool for scheduling tweets and monitoring your interactions and messages, as well as tracking hashtags and managing multiple accounts. There is a web app, chrome ap, or mac app. The Windows app ceased functioning in April 2016.

tweetdeck helps you schedule tweets, and monitor your twitter better


10) Mention

Mention monitors million of sources in 42 languages, helping you stay on top of all your brand mentions on social networks, news sites, forums, blogs or any web page.

The app lets you keep track of your team’s actions, share alerts and assign tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time. They offer a 14-day free trial.

mention - free online listening tool

11) Twitonomy

Twitonomy offers a range of metrics for free, with premium features enabled for $19/month. Simply sign in with your Twitter account for robust monitoring and metrics about your account. You can add your competitor’s Twitter handles to gain insights about their activity too.

Twitonomy shows you details of your Twitter lists, followers and followings, your most popular Tweets, engagement statistics and much more.

You can track conversations on Twitter based on hashtags, users, or lists. The details are displayed in graphs and easily digestible stats.

Twitonomy is used for analysing tweets

12) Followerwonk

Focusing specifically on Twitter, Followerwonk is the right tool to find, analyze and optimize your online presence for social growth.

The tool is perfect for planning outreach campaigns by allowing you to search Twitter bios, connect with influencers or fans and break them out by location, authority, number of followers and more.

Interestingly, with Followerwonk you can compare your social graph to competitors, friends or industry leaders and measure how well you are doing.

followerwonk is a free social media tracking tool from Moz

13) SumAll

Targeted at small-medium businesses, SumAll is a cross-platform social media monitoring tool that will help you understand the correlation between your social channels.

The user interface does take a bit of time to get familiar with, but there are an extensive amount of metrics you can analyze.

The daily email updates can give you a quick overview of top-level stats for your account compared to the previous week, allowing you to quickly react and respond to urgent issues.

sumall is a great online social tool

14) Simply Measured

Simply Measured makes it easy to analyze your paid, owned and earned activity. The main suite is a paid tool, but it can still be used to create free individual reports for Instagram, Twitter, Facebook, Vine and Google+.

They provide insights such as Facebook content, competitor and fan page analysis, key customer service metrics measurement on Twitter, Instagram engagement, content and trends analysis and many others.

simply measured - great graphs

15) Google Alerts

With Google Alerts you can monitor the web for interesting new content, mentions of your brand or even yourself, your competitors, industry leaders and so on. As they’re extremely easy to set up, this is social media montioring for beginners.

By creating a Google Alert, you will receive email notifications every time Google finds new results on a topic that interests you across blogs, forums and news sites.

google alerts is a great beginners tool

It should be clear if you’ve got this far that the social listening tool space is a crowded one.

We’ve developed our own social media monitoring technology with larger, more sophisticated organisations in mind, but we hope this list for getting started is a useful foundation.

If you are interested in seeing what more advanced tools like Brandwatch can offer, the please do get in touch by booking a demo.

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Find out more

Ruxandra Mindruta


Ruxandra is the Influencer Manager here at Brandwatch. She loves baking, travel and all things Spanish. Little bit sassy.

  • Kit Smith

    Hi Sarah, thanks for highlighting that Topsy has closed. We’ve updated the list by replacing Topsy with Twitonomy, another free Twitter analytics tool.

  • Very impressed with Google alerts, thanks for having that in the list. Are there any other social listening services like that where we can get alerts when particular keyphrases are mentioned in particular regions? Most of the social listening services show global results, which isn’t very useful.

  • It is actually humorous when Each individual of them has various view about one particular situation, then These are biting one another could you notify of which just one is Riley’s key emotion? Good! That you are ideal. Ally of Riley is Pleasure, which keeps good each minute of Riley’s life as it absolutely was so tricky to become accustomed to new lifetime in San Francisco. Feelings are combating about how to in to highschool, during the cinema or merely tips on how to navigate while in the town. I promise that it’s way too humorous. Lol grin emoticon As Riley is 11 years aged she likes it but there is really chaos in her mind. In that amusing online games you should aid Riley God her emotions to carry out day-to-day items and be favourable.

  • tanner

    I’m looking for a tool that would allow me to monitor my vendors company from a negative standpoint online. Would you recommend these same tools in that capacity as well? Any specific one (regardless of free or not) that you recommend? I’m looking for a tool that will pull in any negative publicity that could impact my business. I have a ton of boolean search words that can be applied to limit the amount of noise I receive, just looking for the right tool.

  • A great tool for improving your enterprises and attracting potential clients is Yelp. You will be able to nip it in the bud quickly, and see anything negative being said about your business, when you monitor your social presence. Every business often tries to find ways to stand out to consumers in all the right ways, hoping to become the loyal choice of their client. Every business has its stock of disgruntled customers and internet is the easiest platform for your dissatisfied customers to complain about you. No matter how great a business is at client service, for every 100 satisfied customers, 1 will needs be offended.

  • amazing list of smm tools

  • James Kentucky

    Thanks for the amazing tools for social media monitoring.

  • Marco Di Bree

    Thanks for the tools, another helpful tool would be to manage social media in teams, agencies with a high page activity. Increasing efficiency through both distribution and ease of use.

  • Gloria

    Great article! A lot of very useful tools.

    Like Martyna, I also use Brand24 (now it’s ) and recommend to try. Very friendly tool, easy to use but still efficient. Great solution for big companies but also for little ones, bloggers, etc.
    Take a look and maybe you may like to add to the list of recommendations.

  • Brian Jackson

    Great list of information. Many free tools have helped our business to keep a pulse on our social media. There is a new platform out that starts around the $100 a month range for those that like the DIY platforms. Make sure to get the free report first if you have a business or are in social media or reputation management.

  • Foskolos Evangelos

    SumAll is not free at all according to their website/

  • please give suggestion how to increase my site on google ranking with social media –

  • please give suggestion how to increase my site on google ranking with social media –

  • Ankur Nautiyal

    Actually i am looking for specific person’s content monitoring tool for facebook. Please anyone help me.

  • I agree with Daniel, Ruxandra is nothing more than a salesperson trying to help make sales for these various products – free is free and if you really want any of these social media tools to REALLY do the work for you – you have to pay – just be honest and not mis-leading.
    There’s no harm in being honest – everybody has to make a living
    and as i said above, free is free – some of these tools are NOT free tools, just not – a few actually are IF you don’t want much benefit.
    There is simply no free lunch in this world we live in – would be nice but then again, maybe not – if a product is quality, paying for it can be ok.

  • Nibha Chaudhuri

    Great list Ruxandra! Having used most of these tools (TweetDeck, Google Alerts, Social Mention, Followerwonk), I can attest to their perfomance value. Another tool that’s worth looking into is DrumUp-social media management and content curation. In terms of social media monitoring, I think in terms of content curation, DrumUp’s content discovery option is great since it tells you what kind of articles are trending, and it picks up articles from reputable sources. Check it out here, and please consider adding it to your list (or future lists) if you find it interesting.

  • Hey, Ruxandra! Oscilloskope ( is a new player on the market. Oscilloskope monitors the whole web’s universe, social media (including REAL Facebook monitoring), forums, blogs, Reddit, Youtube and much more. Track and monitor your product, your name as an entrepreneur and see the conversations happening around you or your product. Cheers!

  • Emma Wilson

    There is another cross-posting plugin Blog2Social. It is user friendly and has no server side installation to be done. Not only you have a single dashboard which will help you post across platforms but also it requires no cron job done.

  • Alma Ali

    Among such a given tools if your I looking for some more good tool so check it out……

  • jiten

    Hey @RuxandraRux Great list. You can find some new startups here, focusing on social media mentions and monitoring

  • My Favourite tool “simply Measured” I just love this tool .Thanks for sharing.

  • Garey O’Corner

    Hey guys! I know one more useful tool to upload photos on instagram from laptop. Check I use 5 months and all works well

  • Bar and Nightclub

    Latergram is another platform that has a free offering for Insta.

  • Tyrohn White

    So many tools. Every blog I am reading almost have same tools that are described in the list. The only difference is in presentation of article and writing style. The last blog which I read was from templatetoaster their presentation of topic was worth. In this article more emphasis should be laid on content to make it more worthy.

  • Excellent suggestions! Thanks for the headsup on new social listening tools to try.

    Steven Leach Manila

  • Great list of tools, a few I don’t know but will definitely check out. Thanks!

  • Beverly Lizotte


    You got an interesting article. Thank you for this information! :)

  • Great social media monitoring tools here . I have used maximum tools in this list and will check out for choose for better one for me.

  • Helpful tips and great list of tools for social media monitoring . Need to checking out . I am working mainly facebook, twitter, pinterest, linkedin and also google plus for promoting my business.

  • Smith Felix

    MyTweetAlerts is the Twitter Alert system designed to meet your needs. Thanks!

  • Ankur Maharjan

    Also, is cool website monitoring tool.

  • Scott L

    My employer is considering starting an employee bonus scheme for good social engagement.

    If you were to administer such a scheme, what tracking tool would you use and why?

  • srinivas

    nice information availble here. i always use hootsuite but iknow all these are free. i will try these next time. u r great Daniel.

  • Ruchi Mahatre

    Excellent article thanks for sharing

  • Ruchi Mahatre
  • Ruchi Mahatre

    Excellent article thanks for sharing

  • Lawrence Pryor

    Wow! There are so many to choose from. Has anyone got a recomendation on what’s the best and most viable for a new company starting out

  • Thanks for the post and sharing the blog. Valuable and excellent post, as share good stuff with good ideas and concepts.
    lots of great information and inspiration. I just would like to say thanks for your great efforts.
    I appreciate your excellent post.

  • Ruchi Mahatre

    Thanks for such informative post. i would defenately use tools for my site

  • Rajesh Sharma
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