The Beginner’s Guide to TikTok Advertising
By Michaela VoglJan 16
Vine has been one of the social media success stories for 2013, with brands and consumers alike embracing the network’s quirky format in abundance.
Perhaps the most flattering of compliments is that the Facebook-owned Instagram even implemented a micro-video feature not long after the initial success of Vine.
In celebration of the platform, we’ve gathered together some relevant stats.
Two-thirds of the world’s mobile data traffic will be video by 2017? (Neomobile)
Five tweets per second contain a Vine link? (7h Chamber)
A branded Vine video is four-times more likely to be seen than a regular branded video? (7th Chamber)
Fashion, sports, automotive, technology and print are the top industries on Vine? (The Social Penguin)
Since its release in January this year, Vine has had a major impact on the content that internet users share online
Giving people the opportunity to produce and share their own video content so easily, but only in tiny 6 second increments, has meant that brands have had to promote themselves in punchy and creative ways.
Here’s a look at some of the best 6-second videos we could find, in YouTube format (embedding lots of Vines can make a page load soooo slowly).
Which are your favourite Vines? Share them with us in the comments section!