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Published September 20th 2012

TV Networks Looking To Curate A Social Experience For Viewers

These days, many of us take to tweeting and status updates while indulging in our favorite of various guilty pleasures, from our beloved TV series to popular awards shows or any one of the many sporting events.

In other words, we use social media to connect and interact with our fellow fans, those who share our own interests and passions.

What if you could watch a show and see live data visualizations about trending topics in relation to the show your watching?

Well, it’s now a reality. Mass Relevance, is a company that works with brands to build customized solutions and social integrations like live voting polls during award ceremonies or working the MLB to create a real-time new source for all things baseball on

The company has recently rolled out Product Studio, providing clients off-the-shelf data to quickly create engaging brand experiences. The first Mass Relevance client to use Product Studio, Fox Sports, have their eyes set on enhancing and curating the social experience for viewers.

Mass Relevance’s Product Studio is designed to support a plethora of events but is certainly well suited to sports. With the popularity of social media platforms like Twitter, Facebook, and Google+, fans can now more easily participate in a more interactive viewer experience.

Having the ability to experience a live-streamed leaderboard within minutes of kick off or fan photo walls not only enhances the viewer experience, but also drives conversation across many social channels. isn’t the only site gearing up for in-depth fan outreach and engagement, as there has been a game-changer this season for NFL fantasy football… Google+ Hangout. Now those who take part in fantasy leagues all over the world can see their opponents’ faces as the snap up the key quarterback or wide-receiver.

The use of these new products is key in a world now driven by social listening and conversation. Fans of sporting events or TV shows are constantly eager for instant conversations and debates.

The networks and sites that are smart will embrace these new advancements in technology and the benefits it will have in generating brand loyalty.

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