Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
If you’re single these days you may have noticed how much social media plays a role in your dating life. From flirting tweets, Facebook poking, and the exchange of LinkedIn profiles.
At times, single life has more presence online than it does face-to-face. But asking why their new flame didn’t poke them back isn’t the only question being contemplated by singles.
Though more and more people are deciding to stay single longer, for the most part society (or Western society at least) still sees marriage as the “norm.” Oftentimes, those in monogamous relationships benefit from a number of legislative advantages – be it by tax breaks, vacations packages, or even work, ultimately leaving the single demographic somewhat worse off.
Our friend, Sherri Langbert, started Single Edition Media for this very reason – to help companies target single consumers. Single Edition is a media agency whose network of publishers consists of single women and men. The company provides valuable services like content sponsorship, social media and experiential marketing programs to companies who often overlook the single female consumer – a segment that represents nearly 50% of U.S. population.
With so much focus on social media and how it is affecting how people interact with one another, we sat down with Sherri to learn more about Single Edition Media and her thoughts on how social media is changing human communication and consumer relationships…