Brandwatch Awarded for Customer Centricity Strategy
By Alex WoodSep 21
How has consumer behavior changed in 2022, and what does this mean for brands?
At Brandwatch, it’s no secret that we absolutely love our customers. We love building relationships with them, creating excellent Queries for them and writing top class reports for them that they can use to glean insights that will give them the edge in their market.
And when we get the chance, we love to have the opportunity to be involved when they create something really special. Something innovative.
Something that will set them apart.
Since 2012, we’ve been proud partners of Weber Shandwick, global PR engagement wizards (their network reaches 81 countries, no less), helping provide the data for the Engagement Index – a tool that helps companies suss out how their earned, social and owned media perform against their competitors.
How much are brands influencing their market? How are they involving key social influencers?
Using a set of complex algorithms, Weber Shandwick’s Engagement Index answers these questions by scoring companies in a number of key areas and creating an index calculation that they can track over time – as well as comparing their scores with those of their competitors.
Weber Shandwick use this information to assess the competitive media environment, understand stakeholders, identify relevant influencers, establish benchmarks, measure progress and make progressive strategic decisions.
It’s pretty fancy stuff, and we’re beyond pleased that the Engagement Index has been recognised as the great bit of kit that it is, winning the Silver Innovation Award at the AMEC Awards 2014 earlier this month.
The AMEC Awards celebrate international communication effectiveness in a number of areas. From use of a research measurement and evaluation programme, to the Young Professional of the Year award, the AMEC Awards are a benchmark of what’s new and important in the world of measurement and communication.
Arguably one of the most coveted awards is the Innovation Award.
This award is given to the companies spearheading new and exciting research methodologies and technology use in their day-to-day business. Weber Shandwick picked up the silver award in this category, further cementing what we know already – that the Engagement Index is an exciting innovation in the world of engagement measurement.
We know this. And now, thanks to this award, hopefully a few more people do, too.
We’re excited to have partnered in such an exciting and worthwhile project – one that’s making a difference to brands who want to ensure that they’re at the top of their game, leading the way in their industries.
To find out more about the Engagement Index and what it can do for your company, contact Allyson Hugley, Weber Shandwick’s Executive Vice President of Analytics at (212) 445-8215. And if you want to talk to us about how we can help you innovate, contact us at [email protected]
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