6 Beauty Industry Consumer Trends Marketers Should Be Watching
By Michaela VoglOct 2
It’s no surprise to us here at Brandwatch that social media data has become a valuable asset for businesses.
Monitoring the social web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to measure the volume and tone of online conversations.
The next step for businesses, though, is to take the vast social data that they collect and turn it into social intelligence.
What’s social intelligence? It’s the result of applying analytics to your social data and gleaning insights from it, and its real value comes when you apply those insights to your business.
By applying social intelligence across the enterprise, your company can increase revenue opportunities, improve the customer service experience and customize marketing strategies.
Interested in finding out more about how social intelligence can benefit your business?
Register for our upcoming webinar on Wednesday, August 7th at 1 pm EDT. Jeff Zabin, Research Director at Gleanster, will join Brandwatch VP of Marketing Eve Sangenito to discuss Gleanster’s research on social media monitoring and analysis., as well as how you can move your organization from mere social monitoring to a real social intelligence powerhouse.