Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
Last week we tracked over seven million tweets about the commercials aired during the Super Bowl, and put together an interactive dataviz that teamed up brands with worms to make a lovely representation of each advert’s popularity.
Now that all the data has come in, we can announce a winner!
NBC was something of a red herring, as they aired the game, so the priceless (and prizeless) Brandwatch award for most buzz goes to… Pepsi!
The Pepsi commercial was this beauty, starring the queen of pop, Elton John, as a soft drink tyrant who is deposed by a R.E.S.P.E.C.T singing X Factor winner. For some reason it seems everybody loved it and were all to eager to discuss it on Twitter.
We also collated lots of other data, such as how much each mention on Twitter cost in terms of advertising spend during the Super Bowl over the week surrounding the match.
Pepsi, while almost leading the pack in this category too, were just pipped to the best ‘buzz per buck’ by H&M’s erotic briefs advert, which stars the scantily-clad tattooed David Beckham.
There’s not much more to it than that, other than it features a great song too. Here it is.
You can check out our Pinterest board on the best ads broadcasted during the game too.
Without further ado, here’s our infographic on the Super Bowl, which shows some of the other data and key stories we found too.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.