Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
Social media marketing in many ways embodies traditional marketing, and word-of-mouth is central to how messages spread across the web.
WOMMA, or the Word-of-Mouth Marketing Association, agrees with this sentiment and presents awards to the best word-of-mouth marketers around the world.
As a demonstration of how messages can spread across the globe, the company have made a traveling WOMMY, a golden W that makes its way around the earth as different marketing companies pass the ornament to other likeminded souls. You can see lots of photos of the WOMMY in various locations on the Facebook page.
From the horse’s mouth:
Word of mouth marketing isn’t about creating word of mouth – it is about learning how to make WOM work within a marketing objective (price, product, place, promotion, people). Brand and agency marketers are encouraged to enter their best work demonstrating product or service innovation, customer engagement, or research. These awards are designed to attract and celebrate the very best examples of word of mouth marketing.
It was passed to our New York team last month, who showed it some patriotic love-
Next up, it was our Brighton office, who decided to take things a little further and put together a cheeky video showing the WOMMY explore the seaside town.
Finally, the little golden fellow was treated to a naughty trip to Amsterdam, where it was caught contemplating some seedy highs-
Now it’s our turn to pass on the WOMMY. If you think you or your agency is a great showcase for word-of-mouth marketing and you have some good ideas for documenting the WOMMY’s trip, then please get in touch in the comments below.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.