And as multi-tasking social marketers ourselves, there is one truth we would stake it all on: you can’t truly compete nowadays without a digital content calendar.
Through the content calendar in Publish, “our content planners can visually see when posts are going out and how the posts will appear in the feed. With so much content going out for our clients, having a clear overview of what content is going out on each channel and when is essential,” says Hebberd.
But it isn’t only posts that Cubaka needs to maintain a clear overview of. As experts in community management, they also need to be able to keep track of all of the engagement (comments, likes and shares) that the content is generating.
In today’s fast-paced digital world, there’s no such thing as 9 to 5 for a community manager.
It always seems to be that just when you’re getting ready to leave for the day, a Twitter post is gaining traction in another part of the world as people there are getting ready to start their day. As a community manager, you need to have tools that help you get the most out of your workdays.
“For community management, the Engage and Listen modules are lifesavers. The customizable feeds in Engage allow our community managers to be active across multiple networks at once,” says Hebberd.
He continues to explain how one community manager is often responsible for managing multiple brand accounts and their corresponding social pages at Cubaka, so this functionality allows the team to spend more time building relationships with its clients’ community members rather than toggling between accounts.