Ahead of the UK launch of VICELAND TV, VICE turned to Brandwatch to better understand the viewing habits of their millennial audience.
Download the case study
Read the case study to learn how VICE used Brandwatch to:
- Analyze the audience reaction to their existing programming in the US
- Understand how their target UK audience differed from their US audience
- Build richly detailed personas
- Inform marketing, advertising and editorial strategies for the UK launch