Brandwatch Blog Articles by Natalie Meehan

Natalie Meehan


Natalie has worked in marketing for a decade, and is the Content Manager and editor of the Brandwatch blog. She'll put an egg on almost anything.


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Natalie Meehan


Natalie has worked in marketing for a decade, and is the Content Manager and editor of the Brandwatch blog. She'll put an egg on almost anything.


Talking Meaningful Data and Design With The OCR and Katja Garrood

As part of our Now You Know Conference last month, we assembled a “crack-team of design data commandos” to get together on a panel and discuss data vizualisations, design, and how to make social data meaningful. Read more

Infographic: How to Get More From Social Intelligence in 8 Steps

Social media intelligence is emerging as an innovative approach to understand customers, markets and competitors to inform business decision-making, but social intelligence is not easy to achieve. Read more

Commentary By Jillian Ney on March 31st 2016

Data Labs: Behind the Scenes of our Star Quality Holiday Campaign

This holiday season, you may have noticed a few more stars have been added to the night sky. Read more

Culture By Natalie Meehan on December 21st 2015

The Social Psyche of the American Worker: U.S. Job Joy Report

At Brandwatch, it’s not enough to see data on trending social stories or brand campaigns. It’s not even enough to dive deep into breaking news and see how those topics are playing out on social. Everyone here at Brandwatch yearns to … Read more

Research By Dinah Alobeid on June 10th 2015

Study: MTV Movie Awards and the Social Battle for Movie of the Year

The MTV Movie Awards were first presented in 23 years ago in 1992 – undoubtedly well before many of this year’s viewers were born. We’re days away from this year’s highly anticipated, widely televised event, hosted by comedian Amy Schumer. … Read more

Entertainment By Dinah Alobeid on April 10th 2015

Can Social Data Predict the 2015 UK General Election?

On Monday 30th March 2015, the current UK parliament will be dissolved. Five and a half weeks later, on Thursday 7th May, there will be a General Election to decide a new one. This is not prophecy, this is the … Read more

Politics By Matt Pearson on January 16th 2015

Holidays Are Coming! It’s Time to Ramp Up Your Marketing Strategy

It’s the most wonderful time of the year and businesses are getting ready to launch their holiday marketing campaigns. The holiday months present many opportunities for business. Throughout November and December, businesses make nearly 20% of their yearly profits. In … Read more

Marketing By Ivan Serrano on November 25th 2014

10 Top Tips for a Successful Trade Show Booth

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it. Careful planning and research can go a long way towards ensuring a successful showing … Read more

Marketing By Richard Larson on September 25th 2014

Clever Business Card Ideas to Help You Stand Out

Business cards have been around for many years and even with the newest digital technology applications and innovations, handing out or exchanging cards is still a standard business practice. Since everyone passes out business cards, how do you make yours … Read more

Marketing By Eric Thomas on September 16th 2014

Improving Company Branding Through Feng Shui Design

Companies and organizations are always looking for ways to improve how efficiently they operate. One tactic that management can implement that will improve efficiency is a redesign that incorporates Feng Shui principles. Implementing this technique works not just for homes, … Read more

Marketing By Richard Larson on August 11th 2014