Jun 10th |
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The Social Psyche of the American Worker: U.S. Job Joy Report

At Brandwatch, it’s not enough to see data on trending social stories or brand campaigns.

It’s not even enough to dive deep into breaking news and see how those topics are playing out on social.

Everyone here at Brandwatch yearns to know more and challenge social data and the Brandwatch Analytics platform to help us pull out intriguing new types of data. (more…)

Apr 10th |
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Study: MTV Movie Awards and the Social Battle for Movie of the Year

The MTV Movie Awards were first presented in 23 years ago in 1992 – undoubtedly well before many of this year’s viewers were born.

We’re days away from this year’s highly anticipated, widely televised event, hosted by comedian Amy Schumer. The best part of this particular annual awards show is that while MTV executives and producers choose the nominees, the general public vote for the winners.

Talk about giving power to the people.

(more…)

Jan 16th |
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Can Social Data Predict the 2015 UK General Election?


On Monday 30th March 2015, the current UK parliament will be dissolved.

Five and a half weeks later, on Thursday 7th May, there will be a General Election to decide a new one. This is not prophecy, this is the Fixed Terms Parliament Act of 2011, which has decreed, for the first time, that we know these dates far in advance.

But what happens after 7th May is much harder to predict.

Can social data allow us any foresight?

(more…)

Nov 25th |
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Holidays Are Coming! It’s Time to Ramp Up Your Marketing Strategy

It’s the most wonderful time of the year and businesses are getting ready to launch their holiday marketing campaigns.

The holiday months present many opportunities for business. Throughout November and December, businesses make nearly 20% of their yearly profits. In fact, last year businesses made $57.4 million with Black Friday sales alone.

(more…)

Sep 25th |
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10 Top Tips for a Successful Trade Show Booth

When your company spends the money, time, and effort to display a booth at a trade show, it is vital to make the best of it.

Careful planning and research can go a long way towards ensuring a successful showing at your next trade show. (more…)

Sep 16th |
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Clever Business Card Ideas to Help You Stand Out

Business cards have been around for many years and even with the newest digital technology applications and innovations, handing out or exchanging cards is still a standard business practice.

Since everyone passes out business cards, how do you make yours stand out and be memorable? (more…)

Aug 11th |
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Improving Company Branding Through Feng Shui Design

Companies and organizations are always looking for ways to improve how efficiently they operate.

One tactic that management can implement that will improve efficiency is a redesign that incorporates Feng Shui principles. Implementing this technique works not just for homes, but also has seen great success in home offices and corporate businesses as well. (more…)

Jul 23rd |
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Open-Brandwatch, Stage One

Sharing is something we are taught as children, and spend many years painfully unlearning as adults, once we’re thrust out into a world of competitive advantage. But, despite my many years of capitalist conditioning, I remain a huge fan of sharing.

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Jul 18th |
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Interesting Insights: The World Cup 2014 Retrospective


This year we teamed up with Brazilian think tank FGV to keep a close eye on Twitter conversations around World Cup 2014.

We provided real-time analytics and insights in our data visualization, gathering and showcasing Twitter data around the most mentioned topics, games, players, brands, and even tracking “social performance rankings” that pitted each country’s earned social media mentions volume against their total player value, GDP, population, and more.

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Jul 15th |
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So, What’s Really Going On With Wearable Tech?

If I said ‘wearable tech‘ to you, what would you think of?

With big names like Google Glass and the imminent release of the iWatch hitting the headlines almost daily and wrists everywhere modelling fitness trackers like the Fitbit and the FuelBand, it wouldn’t take you long to conjure up an example.

(more…)