Jun 15 2015 |
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FAQ: How does Brandwatch classify location?

For many companies, connecting with a local audience is key to generate brand awareness or grow their customer base. But as billions of messages are shared daily online, how do companies find the messages near them?

With location data, that’s how.

(more…)

May 28 2015 |
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Not an Expert? Not a Problem: We’re Launching Expert Hours

During some extensive customer segmentation work last year we discovered that the happiest Brandwatch users are, unsurprisingly, those who use the platform most, and feel confident and able to get everything they need from it.

Obviously with any platform as advanced as ours there’s a learning curve. You can’t always just dive headfirst and uncover the insights you want to see – you need to learn how to use it properly, take your time.

But not everyone has the time to become an expert, and we appreciate that. (more…)