The UK newspaper industry has taken a beating over the past few years. (more…)
If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism?
For many companies, connecting with a local audience is key to generate brand awareness or grow their customer base. But as billions of messages are shared daily online, how do companies find the messages near them?
With location data, that’s how.
During some extensive customer segmentation work last year we discovered that the happiest Brandwatch users are, unsurprisingly, those who use the platform most, and feel confident and able to get everything they need from it.
Obviously with any platform as advanced as ours there’s a learning curve. You can’t always just dive headfirst and uncover the insights you want to see – you need to learn how to use it properly, take your time.
But not everyone has the time to become an expert, and we appreciate that. (more…)
Hopefully by now you’ve heard about one of our latest additions to Brandwatch Analytics, Signals.
We’ve already explained how we at Brandwatch are using Signals across the business, but now that Signals has been around for a month or so, we wanted to give you even more inspiration with some great examples of how some of our clients are already using it. (more…)
It’s no surprise that here at Brandwatch, we absolutely love social data! And we do share this passion with our clients across a large variety of industries and regions.
Monitoring the social web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to get valuable insights and analyze the volume and tone of online conversations. (more…)
Researching board games doesn’t often surface million-dollar insights. For every dime the cardboard bigwigs are spending on mass market television campaigns, they could be turning their game boxes into gold for free.
Late one night, however, we discovered a direct correlation between mentions by certain superstar and the price of a product on Amazon.com. (more…)
Recently social media’s been buzzing with the Protein World advertising campaign story.
In short, the UK based company selling decidedly suspect (in the editor’s opinion, must add) ‘weight loss products’ launched a campaign with a very slim model giving it full Blue Steel – waist the size of one of my knees, stomach that certainly looking as though it hasn’t hosted a curry with all the works in a good while – with the words ‘Are You Beach Body Ready?’ (more…)
No one likes rules. Rules are there to be broken, ignored, moaned at.
But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. (more…)
Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products.
Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait for the customer to come us to through feedback forms on websites and customer support channels. (more…)