Sean Lu, Social Media Manager at consumer research group Which?, has worked in social media marketing for six years.
During those years he’s always dreamt of producing something that would go viral and trend on Twitter. (more…)
What have you been doing this month?
Millions of people have decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. (more…)
Black Friday and Cyber Monday are two of the biggest shopping days on the planet – so along with Small Business Saturday and every other Thanksgiving shopping event imaginable, we knew there would be a whole lot of social data to analyze. (more…)
Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture. (more…)
A question I hear a lot is about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists.
If you’re already a Brandwatch user, you may be familiar with their lists: site lists,author lists, location lists. These help you group sites, authors and locations so you can later filter your data based on the lists you’ve curated. (more…)
The UK newspaper industry has taken a beating over the past few years. (more…)
If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism?
For many companies, connecting with a local audience is key to generate brand awareness or grow their customer base. But as billions of messages are shared daily online, how do companies find the messages near them?
With location data, that’s how.
During some extensive customer segmentation work last year we discovered that the happiest Brandwatch users are, unsurprisingly, those who use the platform most, and feel confident and able to get everything they need from it.
Obviously with any platform as advanced as ours there’s a learning curve. You can’t always just dive headfirst and uncover the insights you want to see – you need to learn how to use it properly, take your time.
But not everyone has the time to become an expert, and we appreciate that. (more…)