May 14th |
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#AskTheExperts: 10 Ways Social Media Will Boost Your Business Intelligence

It’s no surprise that here at Brandwatch, we absolutely love social data! And we do share this passion with our clients across a large variety of industries and regions.

Monitoring the social web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to get valuable insights and analyze the volume and tone of online conversations. (more…)

May 6th |
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Guide: Demonstrating the Value of PR Just Got a Whole Lot Easier

Recently social media’s been buzzing with the Protein World advertising campaign story.

In short, the UK based company selling decidedly suspect (in the editor’s opinion, must add) ‘weight loss products’ launched a campaign with a very slim model giving it full Blue Steel – waist the size of one of my knees, stomach that certainly looking as though it hasn’t hosted a curry with all the works in a good while – with the words ‘Are You Beach Body Ready?’ (more…)

May 4th |
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Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

No one likes rules. Rules are there to be broken, ignored, moaned at.

But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. (more…)

May 1st |
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Research: How to Gain Product Feedback in Hours, Not Weeks

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products.

Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait for the customer to come us to through feedback forms on websites and customer support channels. (more…)

Apr 21st |
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Marketing: Uncovering Untagged Mentions

For any social media intelligence stack, data lies at the foundation and dictates the capabilities and credibility of any insight extracted.

It seems painfully obvious that the quality of the data would determine the success of all ensuing efforts, but too often do community managers, social media researchers and marketers miss a significant portion of the conversation. That may be the result of poor web crawlers, incomplete data providers, a social intelligence platform with weak data management capabilities or a query that does not capture the relevant chatter.

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Apr 14th |
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G2 Crowd Reviews: Unpicking Real People’s Real Talk – Good and Bad

You may have already read that we recently made the top of the G2 Crowd list as the only ‘Leader’ in Social Media Monitoring.

This means that we received the highest customer satisfaction ranking from over 400 reviews from business professionals on the G2 Crowd site – not bad. (more…)

Apr 10th |
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Study: MTV Movie Awards and the Social Battle for Movie of the Year

The MTV Movie Awards were first presented in 23 years ago in 1992 – undoubtedly well before many of this year’s viewers were born.

We’re days away from this year’s highly anticipated, widely televised event, hosted by comedian Amy Schumer. The best part of this particular annual awards show is that while MTV executives and producers choose the nominees, the general public vote for the winners.

Talk about giving power to the people.

(more…)

Apr 10th |
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Monitoring: How Brandwatchers Use Signals, from Football to Rocks

We recently launched our newest feature, Signals – real time automated intelligence-driven alerts that tip you off to emerging crises or trends as soon as they start.

We’ve already talked about the main use case for this – reputation and crisis monitoring – but there are a myriad of other things you can use it for. (more…)