Jun 15th |
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FAQ: How does Brandwatch classify location?

For many companies, connecting with a local audience is key to generate brand awareness or grow their customer base. But as billions of messages are shared daily online, how do companies find the messages near them?

With location data, that’s how.

(more…)

May 28th |
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Not an Expert? Not a Problem: We’re Launching Expert Hours

During some extensive customer segmentation work last year we discovered that the happiest Brandwatch users are, unsurprisingly, those who use the platform most, and feel confident and able to get everything they need from it.

Obviously with any platform as advanced as ours there’s a learning curve. You can’t always just dive headfirst and uncover the insights you want to see – you need to learn how to use it properly, take your time.

But not everyone has the time to become an expert, and we appreciate that. (more…)

May 14th |
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#AskTheExperts: 10 Ways Social Media Will Boost Your Business Intelligence

It’s no surprise that here at Brandwatch, we absolutely love social data! And we do share this passion with our clients across a large variety of industries and regions.

Monitoring the social web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to get valuable insights and analyze the volume and tone of online conversations. (more…)

May 6th |
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Guide: Demonstrating the Value of PR Just Got a Whole Lot Easier

Recently social media’s been buzzing with the Protein World advertising campaign story.

In short, the UK based company selling decidedly suspect (in the editor’s opinion, must add) ‘weight loss products’ launched a campaign with a very slim model giving it full Blue Steel – waist the size of one of my knees, stomach that certainly looking as though it hasn’t hosted a curry with all the works in a good while – with the words ‘Are You Beach Body Ready?’ (more…)

May 4th |
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Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

No one likes rules. Rules are there to be broken, ignored, moaned at.

But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. (more…)

May 1st |
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Research: How to Gain Product Feedback in Hours, Not Weeks

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products.

Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait for the customer to come us to through feedback forms on websites and customer support channels. (more…)