Brandwatch Blog Articles by Ben Donkor

Ben Donkor

@FR314

Ben Donkor is a Social Media Analyst at Microsoft. He blogs about social media, marketing and analytics (brnrd.me), and can be contacted on Twitter at @FR314.

171

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Ben Donkor

@FR314

Ben Donkor is a Social Media Analyst at Microsoft. He blogs about social media, marketing and analytics (brnrd.me), and can be contacted on Twitter at @FR314.

171

Ask an Analyst: Microsoft’s Ben Donkor on Supercharging Signals

I was pretty excited when Brandwatch released Signals last year, so excited that I started using it for pretty much all of my Queries when it was first released. Read more

Ask an Expert By Ben Donkor on July 11th 2016

Interview: How Which? Made a Hashtag Trend in 3 Hours

Sean Lu, Social Media Manager at consumer research group Which?, has worked in social media marketing for six years. During those years he’s always dreamt of producing something that would go viral and trend on Twitter. Read more

Interview By Sean Lu on February 29th 2016

Research: An Investigation on How Making a Murderer Made its Mark

What have you been doing this month? Millions of people have decided to immerse themselves in Netflix’s most recent binge-worthy phenomenon – the 10-part documentary series Making a Murderer. Read more

React: Which Retailers Saw Success on Black Friday and Cyber Monday?

Black Friday and Cyber Monday are two of the biggest shopping days on the planet – so along with Small Business Saturday and every other Thanksgiving shopping event imaginable, we knew there would be a whole lot of social data … Read more

Research By Dinah Alobeid on November 30th 2015

Paris Fashion Week: Chanel, Luxury Fashion, and a Social Tour de Force

As soon as we’ve finished with London Fashion Week, a whole different set of haute couture and ready-to-wear threads strut along a catwalk in a different city. Read more

Trending By Marcus Beard on October 13th 2015

#AskTheExperts: 17 Rules to Follow for Becoming an Influencer

Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture. Read more

Ask an Analyst: How Do I Use Exclusions to Get the Most Relevant Data?

A question I hear a lot is about the use of the NOT operator in Brandwatch dashboards, and how that differs from using Brandwatch lists. If you’re already a Brandwatch user, you may be familiar with their lists: site lists,author lists, … Read more

Ask an Expert By Ben Donkor on August 5th 2015

Report: UK Newspaper Brands on Social – Who’s Getting it Right?

The UK newspaper industry has taken a beating over the past few years. Read more

Research By Natalie Meehan on June 24th 2015

How Journalists Can Use Social Data to Create Must-read Content

If brands and organizations all over the world are embracing large scale social media monitoring data to enhance their business, can’t journalists do the same, writing sharper and more informed articles, and ultimately contributing to better journalism? Read more

Guide By Joakim Nilsson on June 23rd 2015

FAQ: How does Brandwatch classify location?

For many companies, connecting with a local audience is key to generate brand awareness or grow their customer base. But as billions of messages are shared daily online, how do companies find the messages near them? With location data, that’s … Read more

Guide By Iris Vermeren on June 15th 2015