We’re adding four new use-case dashboards to Brandwatch Analytics this summer:
Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity.
Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled targeting to store loyalty cards. (more…)
The saying goes that ‘you can prove anything with statistics.’
At Brandwatch, we prefer to think that our data can tell you anything you want to know.
If you are going to be servicing large volumes of customers on social media, you will find it necessary to move from focusing provision on one-on-one support, to creating solutions that can pre-empt service needs. (more…)
Would you rather work at an average business with a frustrating number of processes and structures that could be improved, or would you rather join a company that has got everything right?
Media monitoring is an important aspect of branding for any company, and should be treated as such.
Tracking your company’s media coverage, social mentions, and reputation is no easy task. This is especially the case when you throw offline media monitoring into the mix.
Social media has arguably transformed the news media industry more than any other, and at a whiplash pace.
The introduction of ever more detailed location data is set to shift that transformation into an even higher gear. (more…)
The statistics on internet video speak for themselves.
- YouTube is the #2 search engine in the world
- By 2017, it’s predicted that close to 70% of all internet traffic will be video
- 92% of mobile video viewers share videos with others
- Your site has a 50% higher chance of ranking in the first page of search results if it includes video
Launched in 1993, PRO BTP is one of the leading groups for pensions and insurance in France, serving more than 3 million individuals and 200,000 businesses.
PRO BTP rests upon three values – performance, relationship and openness, and as their members are at the heart of their business it seemed obvious for PTO BTP to follow them on social media. (more…)
Social media has been a game changer for almost every industry. The marketing world in particular was taken by storm, and there is information abound on how to harness the power of social media to your advantage. (more…)