Recent years have seen the growth of real-time and responsive marketing, as brands attempt to create shareable, up to the minute content that complements more traditional advertising campaigns. (more…)
As a marketer, ROI (return on investment), defines the success of a campaign, and informs decision-making and budget creation all the way throughout the enterprise up to the C-suite. (more…)
Influencer marketing involves identifying key individuals who can deliver important content to your target audience. (more…)
If you’ve ever read anything from the field of physics, you’ll most likely be aware of the topic of dark energy, or dark matter. (more…)
Technology has shortened the feedback loops in almost every industry. (more…)
Looking for deeper insights in your social data?
I’m often asked about this, so I thought I’d share some tricks I use in my daily work. (more…)
As summer comes to a close and we hurtle toward the colder, frostier months, we decided to look at the social conversations around some of the main things we did to get ready for our summer holidays. (more…)