Influencer marketing has become one of the most effective channels to reach modern day consumers, whose interest and attention has become increasingly harder to capture. (more…)
We say ‘summer’, you say, ‘vacation.’
The warm, sunny months of the year have long been coveted by the general populace. (more…)
For a long time, before social intelligence was a thing, before social listening became trendy – before even the term social media monitoring was whispered – the kind of thing that Brandwatch Analytics does so well was referred to as ‘online reputation management’. (more…)
Regardless of their organization’s size, social media management has become one of the core focuses for marketers.
Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.
Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy. Such platforms let you keep an eye on and promptly reply to messages on social, monitor all your social accounts in one place, schedule posts in advance and analyze your online activity. (more…)
Having a successful YouTube channel for your brand is a major win.
Everything we do now leaves a trail of data behind us; a path of breadcrumbs that intricately reveals our daily activity.
Publishing our thoughts and updating our statuses is coupled with an increasingly sophisticated network of tracking technologies, from cookie-enabled targeting to store loyalty cards. (more…)