The ability to share information instantly has democratized perception of brands. Customer opinion is more influential than ever in determining brand perception. (more…)
This is the first part in a series looking ahead at what 2016 will hold for social media. We’ll be talking about the trends around each major social network, starting with our Twitter predictions. (more…)
Once upon a time, SEO and PR existed as separate entities. (more…)
In 1992, US Congress enacted the Energy Policy Act to begin deregulation of the energy sector, replacing a government monopoly with competing sellers. (more…)
On 22 October, Facebook revamped its search console by indexing all 2 trillion public posts.
The goal? To improve the results of 1.5 billion searches conducted on the site every day.
Understanding share of voice is an important component in both market research and competitor benchmarking. Of course it is a top line metric, but that makes it a starting point rather than an irrelevance. (more…)
The hotel industry has had to adapt to a number of changes brought about by social media in recent years, which have seen a shift in power from brand to consumer. (more…)
The purchasing power of Generation Y is changing the face of social media for restaurants, as more and more brands are marketing to millennials. (more…)
Recent years have seen the growth of real-time and responsive marketing, as brands attempt to create shareable, up to the minute content that complements more traditional advertising campaigns. (more…)