May 20th |

Communities: We Rate the Top 10 Free Twitter Chat Tools

You may have participated in, or at least seen, a Twitter chat on your feed. Twitter users around the world host chats at specific times and days of the week, for anyone to participate in by following a single hashtag – like our #BrandwatchTips hashtag we use during webinars or live events.

Generally, these live Twitter events have a host, and sometimes a guest, who ask questions before everybody else chimes in. Twitter chats are an effective way to network, share and learn from like-minded people with common interests. (more…)

May 14th |
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#AskTheExperts: 10 Ways Social Media Will Boost Your Business Intelligence

It’s no surprise that here at Brandwatch, we absolutely love social data! And we do share this passion with our clients across a large variety of industries and regions.

Monitoring the social web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to get valuable insights and analyze the volume and tone of online conversations. (more…)

May 6th |

Guide: Demonstrating the Value of PR Just Got a Whole Lot Easier

Recently social media’s been buzzing with the Protein World advertising campaign story.

In short, the UK based company selling decidedly suspect (in the editor’s opinion, must add) ‘weight loss products’ launched a campaign with a very slim model giving it full Blue Steel – waist the size of one of my knees, stomach that certainly looking as though it hasn’t hosted a curry with all the works in a good while – with the words ‘Are You Beach Body Ready?’ (more…)

May 4th |

Marketing: Copy & Paste Search Strings to Enhance Your Data Analysis

No one likes rules. Rules are there to be broken, ignored, moaned at.

But in Brandwatch Analytics, Rules are your best friend. They can take your social analysis to a much richer, deeper level. What’s more, they’re automatic once set up, so you get all that additional richness for a small amount of initial setup. (more…)

May 1st |

Research: How to Gain Product Feedback in Hours, Not Weeks

Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products.

Traditionally, there are two ways we can gather product feedback. We can ask our customers by conducting focus groups or sending out surveys, or we can wait for the customer to come us to through feedback forms on websites and customer support channels. (more…)

Apr 27th |

#InsideBrandwatch: A Sneak Peek at our Secret ‘20% Time’ Projects

As Brandwatch has grown – very quickly – over the past few years, it’s sometimes easy for teams to forget how intrinsically we are all linked and how each department feeds into another.

In the aim of ensuring we are all communicating as efficiently in real life, face-to-face, as we do on Slack (holler at me, #Brighton channel!) we try to get different teams together as often as our busy diaries will allow. (more…)