Brandwatch Blog Articles by Kit Smith

Kit Smith

@Kit_Smith

Kit is a Content Writer here at Brandwatch. When he's not researching ways to make you better at marketing, he's often lost in foreign countries, or making pottery (or both).

245

Search the Blog

Kit Smith

@Kit_Smith

Kit is a Content Writer here at Brandwatch. When he's not researching ways to make you better at marketing, he's often lost in foreign countries, or making pottery (or both).

245

7 Ways to Use Social Media for Content Marketing Research

In an age where consumers are empowered with choice, traditional advertising that interrupts has become less effective. Instead, content marketing provides information that customers want, while getting the brand message across. Read more

Marketing By Kit Smith on July 12th 2016

How to Calculate and Increase Customer Lifetime Value

As the economy becomes increasingly customer-centric, delivering great customer experience has become central to retaining business and increasing profits. Read more

Event Marketing: How to Successfully Promote an Event

Event marketing can be a daunting task. It encompasses a wide variety of disciplines, so it requires a lot of work across multiple teams. Promoting a large event can sometimes feel like you’re scaling Mount Everest on a unicycle, but with … Read more

How to Measure Paid, Owned, and Earned Media

The idea of paid, owned and earned media has been around for quite some time. Relying too heavily on one marketing stream can leave you vulnerable should an unexpected change reduce its output, so it’s important to get a balance of sources … Read more

Guide By Kit Smith on June 30th 2016

How to Increase Social Media Engagement

Why is it difficult to gain social media engagement? The sheer scale of the competing voices is undoubtedly one factor; every single day 2.5 billion new items of content are shared on Facebook alone. To stand out from a crowd of that size … Read more

Marketing By Kit Smith on June 29th 2016

How Data Journalism Can Transform Your Content Marketing

Creating content isn’t easy. Creating fresh, original content can be downright hard. Read more

Marketing By Kit Smith on June 28th 2016

The Rise of M-Commerce: Why Retailers Can’t Afford to Ignore Mobile

E-commerce has been firmly established for years and continues to see healthy growth. In 2015, the US Department of Commerce declared US web sales totalled $341.7 billion for the year, growing 14.6% from the previous year. Read more

Marketing By Kit Smith on June 27th 2016

Interview: Hill+Knowlton on the Future of Influencer Marketing

Last week at the Cannes Lions festival Hill+Knowlton, a public relations and integrated communications consultancy, unveiled its new influencer mapping dashboard, Sherlock+. Read more

Interview By Hannah Tregear on June 27th 2016

Ask an Expert: Clickbait, Dopamine Loops and Using Psychographics

We all know that social media is extremely important in the digital age, and at her keynote speech at Brandwatch’s Now You Know Conference, Nathalie Nahai unpacked what drives that—specifically the psychology that drives social media behavior. Read more

How to Harness Brand Loyalty to Win New Customers

The power of brand loyalty is probably stronger than you think. A study of Apple fans found that the brand’s products activated the same parts of the brain that religious imagery triggers in a person of faith. Read more

Consumer Insights By Kit Smith on June 20th 2016