Kohler is a global leader in the manufacture of kitchen and bath, furniture, and power products. (more…)
Ogilvy & Mather, one of the world’s largest creative agencies, used Brandwatch Vizia to power a bespoke digital content hub at Social Media Week, London’s premier digital event.
With millions of conversations happening all over the web each day, it can be a long and tedious task trying to figure out what exactly your target audience is talking about.
That’s where handy tools like Brandwatch’s Topic Analysis come in. (more…)
Influencers. Highly trusted voices with a significant following and impact – like those we mentioned yesterday on our roundup of the most influential tweeters at Social Media Week London – can be a valuable asset to your business.
But how do you know someone’s an influencer? Do they have to be a public figure, a person everyone looks up to? Not necessarily.
We have all been there: we’ve set up an exciting Twitter competition or campaign, using a unique hashtag that we’d like our audience to use.
But we aren’t sure how well our perfectly-planned hashtag campaign has been adopted. The issue is, we don’t even know what it means when someone asks “how it’s doing”, let alone how to get it trending or what other hashtags people are tweeting when discussing our brand. (more…)
Analyzing what people are saying on social media can be overwhelming. Scratch that, it is overwhelming!
At Brandwatch, we aim to make your job just a bit easier.
You may have noticed that recently we’ve launched our first #brandwatchtips video to show off the amazing capabilities of the Brandwatch platform. (more…)
Welcome, bienvenido, willkommen and the like, to the first ever installment of the #brandwatchtips video series!
We recently launched these videos to show off all the amazing and varied use cases that can be achieved with the Brandwatch Analytics platform.
Vine has been one of the social media success stories for 2013, with brands and consumers alike embracing the network’s quirky format in abundance.
Perhaps the most flattering of compliments is that the Facebook-owned Instagram even implemented a micro-video feature not long after the initial success of Vine. (more…)