A Change Maker displays curiosity, creativity, and innovation to spark positive change in growing conversations.

By analyzing millions of online data points, we discovered which brands and individuals are changing the trajectory of online conversations in 2023. Explore our list to find out what we can learn from their success.


We analyzed millions of data points from November 2022 to April 2023 using Brandwatch Consumer Research. In doing so, we identified the industries that experienced significant growth in online conversations. 

We then used Brandwatch Consumer Research, Brandwatch Influence, and external research to pinpoint the Change Makers driving online conversations. Our selection process focused on individuals and brands demonstrating curiosity, creativity, and innovation to spark positive discussions.

Want to find out more about Brandwatch?

Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.