Consumer Insights at Brown-Forman
Welcome to your hub for Platform Training Resources, Consumer Insights Use Cases, & Social Media Analytics Guides that will enable successful use of the Crimson Platform. Scroll down to learn more about the ways Brown-Forman can use Crimson to make data-driven decisions to propel vital business outcomes.
Crimson Hexagon’s patented social media and Big Data analytics platform helps brands uncover deep business insights from internal and external data.
Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented language and image analysis technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data and internal data.
Typical Use Cases
Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness
A data library of 1.2 Trillion+ posts from:
Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!
Training Resources
New User Guide
This guide will help new users of the Crimson Hexagon platform understand the capabilities of social media analytics, learn about the different products and features, as well as teach users how to navigate.
Foundations Training Series
This series is geared towards new users and covers best practices for building Monitors with Crimson Hexagon.
Note: You must have an active Crimson Hexagon username and password to access this page
Analysis Guides
Campaign Effectiveness Measurement
High-level instructions and recommendations for analyzing a campaign using ForSight.
Comparative Deep Dive
A thought-starter and prescriptive playbook for approaching comparative analysis.
Audience Identification Deep Dive
Planning and creation process for an audience analysis including practical examples.
Your contacts at Brandwatch
Your Brown-Forman Program Administrator: Alice Zierer
Contact Alice if you would like to gain access to the Crimson platform or with questions related to approved usage of Crimson Hexagon at Brown-Forman
Your Crimson Hexagon Customer Success Manager: Diana Levitt
Contact Diana with questions about developing a social insights practice, or how to use the Crimson platform for your social and consumer insights analysis
Your Crimson Hexagon Account Manager: Crossan Barnes
Contact Crossan for questions about the Crimson Hexagon contract
Crimson Hexagon Application Support
Submit a Support Ticket for help with technical problems or questions
Help Center
Looking for help?
Contact Support or find an abundance of helpful resources in many different formats: articles, guides, workshops, videos, and webinars.
