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Consumer Insights at Brown-Forman

Welcome to your hub for Platform Training Resources, Consumer Insights Use Cases, & Social Media Analytics Guides that will enable successful use of the Crimson Platform. Scroll down to learn more about the ways Brown-Forman can use Crimson to make data-driven decisions to propel vital business outcomes.

Crimson Hexagon’s patented social media and Big Data analytics platform helps brands uncover deep business insights from internal and external data.

Crimson Hexagon is the global leader in consumer insights from social media data. Powered by patented language and image analysis technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data and internal data.

Typical Use Cases

Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness

A data library of 1.2 Trillion+ posts from:

Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!

Training Resources

New User Guide

This guide will help new users of the Crimson Hexagon platform understand the capabilities of social media analytics, learn about the different products and features, as well as teach users how to navigate.

Foundations Training Series

This series is geared towards new users and covers best practices for building Monitors with Crimson Hexagon.

Note: You must have an active Crimson Hexagon username and password to access this page

Analysis Guides

Campaign Effectiveness Measurement

High-level instructions and recommendations for analyzing a campaign using ForSight.

Comparative Deep Dive

A thought-starter and prescriptive playbook for approaching comparative analysis.

Audience Identification Deep Dive

Planning and creation process for an audience analysis including practical examples.

Brand Health Analysis

Businesses have a lot to learn from the way consumers think about and discuss brands on social.

Industry Analysis

Industry analysis can be key in ensuring your business maintains its competitive edge.

Hand-picked resources for Brown-Forman

Uncovering Consumer Insights from Social Media Data

How consumer insights teams can leverage social media analytics

Insights For Global Brand Marketing Strategy

Social media analytics companies can help brands plan future marketing strategies

Your contacts at Brandwatch

Your Brown-Forman Program Administrator: Alice Zierer

Contact Alice if you would like to gain access to the Crimson platform or with questions related to approved usage of Crimson Hexagon at Brown-Forman

Your Crimson Hexagon Customer Success Manager: Diana Levitt

Contact Diana with questions about developing a social insights practice, or how to use the Crimson platform for your social and consumer insights analysis

Your Crimson Hexagon Account Manager: Crossan Barnes

Contact Crossan for questions about the Crimson Hexagon contract

Crimson Hexagon Application Support

Submit a Support Ticket for help with technical problems or questions

Help Center

Looking for help?

Contact Support or find an abundance of helpful resources in many different formats: articles, guides, workshops, videos, and webinars.

Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.