Consumer Insights at Dentsu Aegis

Crimson Hexagon’s analytics platform helps the world’s smartest brands turn private and public data into insights.

Powered by patented technology and the industry’s largest data library of more than 1 trillion posts, the Crimson Hexagon platform helps to understand the voice of the consumer and share actionable business insights across the enterprise.

The Crimson Hexagon platform helps agencies:

  • Get instant insights on trending topics and conversations
  • Deliver powerful pitches backed by detailed consumer data
  • Quickly perform deep dive research on any brand or audience
  • Show clients how their audience, brand perception, and share of voice to top competitors
  • Identify a potential brand crisis before it starts
c-img: 'image' is invalid

Crimson Hexagon creates value at all stages of the agency lifecycle:

For more information on how to access Crimson Hexagon, please contact Jennifer Southerden, Customer Success Manager ( or Jean Oliveira, Senior Account Manager ( You can also contact Crimson Hexagon’s Support Team (

Hand-picked resources for Dentsu Aegis

The Agency Guide to Social Media Analytics

How agencies can win new business and prove ROI with social media analytics

Uncover Consumer Insights from Social Media Data

How consumer insights teams can leverage social media analytics

5-Minute Guide to Campaign Analysis

Learn how to gauge reactions, measure performance, and improve future campaigns

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.