Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report

Consumer Insights at Dentsu Aegis

Crimson Hexagon’s analytics platform helps the world’s smartest brands turn private and public data into insights.

Powered by patented technology and the industry’s largest data library of more than 1 trillion posts, the Crimson Hexagon platform helps to understand the voice of the consumer and share actionable business insights across the enterprise.

The Crimson Hexagon platform helps agencies:

  • Get instant insights on trending topics and conversations
  • Deliver powerful pitches backed by detailed consumer data
  • Quickly perform deep dive research on any brand or audience
  • Show clients how their audience, brand perception, and share of voice to top competitors
  • Identify a potential brand crisis before it starts
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Crimson Hexagon creates value at all stages of the agency lifecycle:

For more information on how to access Crimson Hexagon, please contact Jennifer Southerden, Customer Success Manager ([email protected]) or Jean Oliveira, Senior Account Manager ([email protected]). You can also contact Crimson Hexagon’s Support Team ([email protected]).

Hand-picked resources for Dentsu Aegis

The Agency Guide to Social Media Analytics

How agencies can win new business and prove ROI with social media analytics

Uncover Consumer Insights from Social Media Data

How consumer insights teams can leverage social media analytics

5-Minute Guide to Campaign Analysis

Learn how to gauge reactions, measure performance, and improve future campaigns

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Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.