[New Guide] The No-Nonsense Guide to Building a Social Media Strategy

All you need to create a winning social media strategy for your brand.

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Platform Training at ECS Federal

Crimson Hexagon’s patented social media and Big Data analytics platform helps brands uncover deep business insights from internal and external data.

Crimson Hexagon is a global leader in consumer insights from social media data. Powered by patented language and image analysis technology and an in-house data library of more than 1 trillion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data and internal data.

Typical Use Cases

Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness

Data library of 1.2 Trillion+ posts from

Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!

Educational Materials

New User Guide

This guide will help new users of the Crimson Hexagon platform understand the capabilities of social media analytics, learn about the different products and features, as well as teach users how to navigate.

Official Boolean Operator Guide

This guide is a descriptive list of Operators and Field Specifiers. It will help you to understand everything you would need to know about Boolean and give you ideas for your analysis.

Foundations Training Series

This series is geared towards new users and covers best practices for building Monitors with Crimson Hexagon.

NOTE: This can only be accessed by individuals with active Crimson Hexagon platform logins.

Analysis Guides

Campaign Effectiveness Measurement

High-level instructions and recommendations for analyzing a campaign using ForSight.

Comparative Deep Dive

A thought-starter and prescriptive playbook for approaching comparative analysis.

Audience Identification Deep Dive

Planning and creation process for an audience analysis including practical examples.

Brand Health Analysis

Businesses have a lot to learn from the way consumers think about and discuss brands on social.

Industry Analysis

Industry analysis can be key in ensuring your business maintains its competitive edge.

Support Resources

Filing a Support Ticket

Having an issue? This article explains how and when to file a ticket.

Common Platform Mistakes and How to Resolve Them

There are some issues that you can occasionally encounter when using the Crimson Hexagon Platform. We will go through some of the most common and will provide some tips to help solve them.

Additional Resources

Crimson Hexagon Overview

About the Crimson Hexagon platform, differentiators, and validation.

Home Page Walkthrough

The Home Page is the starting point for discovering insight with Crimson Hexagon.

What is a Monitor?

Learn more about your building and analysis tool.

Buzz vs. Opinion Monitors

Similarities and differences; when to use each.

Building a Boolean String

Steps to consider when building a basic keyword string.

Content Source: Basic

Learn more about the most commonly used content sources.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.