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Adapt and thrive in 2023 | 10 new updates

10 major Brandwatch updates helping the smartest companies on the planet succeed

Why Brandwatch?

Use Cases at Forrester

Examples of social media analytics use cases to help you navigate the world of social media data

Home  •  Use Cases  •  Platform Training

Dove: Brand Analysis

How does Twitter help brands make sense of social conversation?

Samsung: Campaign Analysis

How does Samsung use analytics to understand customers and guide strategy?

Pitney Bowes: Campaign Analysis

How did Pitney Bowes measure their first TV ad in years?

TurboTax & Google Chromcast: Product Analysis

How does TurboTax improve their products by analyzing user reviews?

Adidas: API Upload

How did Adidas improve their Onefootball app?

Handpicked resources for Forrester

5-Minute Guide to Brand Analysis

Understand how consumers view your brand and products and what motivates their buying decisions

5-Minute Guide to Campaign Analysis

Learn how to gauge reactions, measure performance, and improve future campaigns

5-Minute Guide to Audience Analysis

Learn how to identify and understand audience, influencers, and personas

5-Minute Guide to Competitive Analysis

How to view the competition through the eyes of consumers

5-Minute Guide to Trend Analysis

Understand the consumer trends that matter to your market and industry

The Brand’s Guide to Modern Consumer Insights

New data sources and AI can tell brands what consumers want

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.