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[Webinar] Leveraging Social Media Trends for Brand Engagement

Unlock the secrets to staying ahead in the ever-evolving world of social media marketing.

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Training at Intuit

New User Guide

This guide will help new users of the Crimson Hexagon platform understand the capabilities of social media analytics, learn about the different products and features, as well as teach users how to navigate.

Help Center

Contact Support or find an abundance of helpful resources in many different formats: articles, guides, workshops, videos, and webinars.

Foundations Training Series

Entire Series

This series is geared towards new users and covers best practices for building Monitors with Crimson Hexagon

Approaching Crimson

Unstructured data, crafting business questions and making decisions on the Platform based on your questions

Social Account Monitor

Track owned content and engagement metrics from Twitter, Facebook, or Instagram

Buzz Monitor

Fundamentals of building Buzz Monitors, utilizing Boolean and setting up your keywords, and a walkthrough of metrics

Opinion Monitor

How to create custom categories and train posts for a more nuanced analysis

Utilizing Data

Learn how to export and visualize you analyses

Analysis Guides

Campaign Effectiveness Measurement

High-level instructions and recommendations for analyzing a campaign using ForSight.

Comparative Deep Dive

A thought-starter and prescriptive playbook for approaching comparative analysis.

Audience Identification Deep Dive

Planning and creation process for an audience analysis including practical examples.

Brand Health Analysis

Businesses have a lot to learn from the way consumers think about and discuss brands on social.

Industry Analysis

Industry analysis can be key in ensuring your business maintains its competitive edge.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.