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Adapt and thrive in 2023 | 10 new updates

10 major Brandwatch updates helping the smartest companies on the planet succeed

Why Brandwatch?

Consumer Insights at Project: Worldwide

Drive results with consumer insights that matter

Welcome to the Project: Worldwide + Crimson Learning Center!

The Project: Worldwide + Crimson Learning Center is a hub for Platform Training Resources, Consumer Insights Use Cases, & Social Media Analytics Guides that will enable you for successful use of the Crimson Platform. Scroll down to learn more about the ways in which the Project: Worldwide network can use Crimson to make data-driven decisions to propel vital business outcomes.

Typical Use Cases

Brand Analysis · Competitive Intelligence · Reputation Management ·
Crisis Monitoring · Campaign Analysis

Case Studies

The Agency Guide to Social Media Analytics

How agencies can win new business and prove ROI with social media analytics

The Big 5 Auto Brands in the US

A social media analysis of the top auto brands in the US

Analyzing Top US Hotels

A Data-Backed Comparison of the Leading Hospitality Brands

The Future of Home Entertainment

Cord-cutting, live-streaming, and other trends transforming media and entertainment

Analysis Guides

Campaign Effectiveness Measurement

High-level instructions and recommendations for analyzing a campaign using ForSight.

Comparative Deep Dive

A thought-starter and prescriptive playbook for approaching comparative analysis.

Audience Identification Deep Dive

Planning and creation process for an audience analysis including practical examples.

Brand Health Analysis

Businesses have a lot to learn from the way consumers think about and discuss brands on social.

Industry Analysis

Industry analysis can be key in ensuring your business maintains its competitive edge.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.