Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report

Training at Viacom

Home  •  Use Cases  •  Platform Training

New User Guide

This guide will help new users of the Crimson Hexagon platform understand the capabilities of social media analytics, learn about the different products and features, as well as teach users how to navigate.

Foundations Training Series

This series is geared towards new users and covers best practices for building Monitors with Crimson Hexagon.

NOTE: This can only be accessed by individuals with active Crimson Hexagon platform logins.

Analysis Guides

Campaign Effectiveness Measurement

High-level instructions and recommendations for analyzing a campaign using ForSight.

Comparative Deep Dive

A thought-starter and prescriptive playbook for approaching comparative analysis.

Audience Identification Deep Dive

Planning and creation process for an audience analysis including practical examples.

Brand Health Analysis

Businesses have a lot to learn from the way consumers think about and discuss brands on social.

Industry Analysis

Industry analysis can be key in ensuring your business maintains its competitive edge.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.