Consumer Insights at Viacom
Viacom uses Crimson Hexagon’s platform to uncover consumer insights from social data to drive strategy. These pages are designed to guide you on your social analytics journey.
Customers just like Viacom have teams and departments working across the enterprise to understand how consumers feel about their brand and products by tracking the nuances of emotion and sentiment in social conversation.
The platform enables users to build monitors and analyze their custom queries.
Typical Use Cases
Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness
Data library of 1.2 Trillion+ posts from
Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!
For more information, or if you have any questions, please reach out to:
Maritza Murillo | Manager of Data Strategy and Vendor Management at Viacom
[email protected]
Liz Lattanza | Senior Customer Success Manager at Crimson Hexagon
[email protected]
Hand-picked resources for Viacom
Crimson Hexagon Overview
About the Crimson Hexagon platform, differentiators, and validation.
The Future of Home Entertainment
Cord-cutting, live-streaming, and other trends upending media and entertainment.
Fundamentals of Social Media Analytics
Go beyond traditional social listening with deeper analysis.