Consumer Insights at Viacom

Home  •  Use Cases  •  Platform Training

Viacom uses Crimson Hexagon’s platform to uncover consumer insights from social data to drive strategy. These pages are designed to guide you on your social analytics journey.

Customers just like Viacom have teams and departments working across the enterprise to understand how consumers feel about their brand and products by tracking the nuances of emotion and sentiment in social conversation.

The platform enables users to build monitors and analyze their custom queries.

Typical Use Cases

Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness

Data library of 1.2 Trillion+ posts from

Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!

For more information, or if you have any questions, please reach out to:

Maritza Murillo | Manager of Data Strategy and Vendor Management at Viacom
Maritza.Murillo@viacom.com

Liz Lattanza | Senior Customer Success Manager at Crimson Hexagon
LLattanza@crimsonhexagon.com

Hand-picked resources for Viacom

Crimson Hexagon Overview

About the Crimson Hexagon platform, differentiators, and validation.

The Future of Home Entertainment

Cord-cutting, live-streaming, and other trends upending media and entertainment.

Fundamentals of Social Media Analytics

Go beyond traditional social listening with deeper analysis.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.