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Consumer Insights at Viacom

Home  •  Use Cases  •  Platform Training

Viacom uses Crimson Hexagon’s platform to uncover consumer insights from social data to drive strategy. These pages are designed to guide you on your social analytics journey.

Customers just like Viacom have teams and departments working across the enterprise to understand how consumers feel about their brand and products by tracking the nuances of emotion and sentiment in social conversation.

The platform enables users to build monitors and analyze their custom queries.

Typical Use Cases

Audience Identification · Brand Health Analysis · Competitive Analysis · Industry Analysis · Measuring Campaign Effectiveness

Data library of 1.2 Trillion+ posts from

Instagram · Facebook · Twitter · Tumblr · Reddit · Blogs · Forums · and more!

For more information, or if you have any questions, please reach out to:

Maritza Murillo | Manager of Data Strategy and Vendor Management at Viacom
[email protected]

Liz Lattanza | Senior Customer Success Manager at Crimson Hexagon
[email protected]

Hand-picked resources for Viacom

Crimson Hexagon Overview

About the Crimson Hexagon platform, differentiators, and validation.

The Future of Home Entertainment

Cord-cutting, live-streaming, and other trends upending media and entertainment.

Fundamentals of Social Media Analytics

Go beyond traditional social listening with deeper analysis.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.