The Friday# 17 December 2010

Welcome to the Friday#

This week in The Sizzle: Twitter raises $200m. In The Fri-Up, a week after its launch – we take a look at the social media data on the Nexus S. In The Sauce, do you present a dangerous distraction in your festive hat?

The Sizzle

The Fri-Up

Firstly, you’ve seen our great looking Brandwatch app – now we reveal the beauty of the Brandwatch team  behind it! Meet the team here.

Nexus S
Last week at Le Web, Google launched the Nexus S.  We’ve taken a look at its social media progress since.

The first interesting thing is that despite a sponsored Twitter feed, it’s the blogs that have gone crazy with the launch with Twitter lagging a little behind. This means there is a lot of opinion out there as well as the general passing around of press releases and news stories we associate with a big launch like this.

Fig 1. Nexus S by page type

So with so many blogging – we must have some kind of verdict on whether the phone makes the grade. If we filter out the neutral sentiment generated by press releases and news announcements we can take a snapshot of positive vs negative of those who expressed an opinion.

Fig 2. Nexus S by sentiment 11 – 17 December

So we see that the response was overwhelmingly positive.

So…. what’s wrong with it? Well, taking a look at the negative mentions, not much at all. The negative comments were actually directed towards retailers and copycats.

Now you know what to put on your last minute Christmas list.

The Sauce

Something for the weekend:
Hope you enjoyed the Friday#, have a great weekend.
If you haven’t already joined us on twitter – we’d love to see you there: @brandwatchtweet
If you want demos on how to use our latest improvements to optimise your reports and social media monitoring it’s all on our blog.
If you’d like any support with using Brandwatch’s social media monitoring tool contact
  • Hi,

    So Le Web had some surprises then. Seemed duller than other years.The blog chatter does not surprise me. Technoology blogs love gadgets like this. Think the year began with Droid chat.

    Twitter seems to have been a great house for disaster chat. Chilean Miners and Oilspill chatter dominating this year. I think we could have been harder in the UK on BP after all oceans are not destroyed everyday.




Knowledge Newsletter

Cutting-edge social research and practical insights delivered straight to your inbox


for subscribing

You’re now subscribed to our
Brandwatch Knowledge newsletter.

Find it in your inbox every
other Thursday.