{"id":177502,"date":"2026-09-01T08:32:08","date_gmt":"2026-09-01T06:32:08","guid":{"rendered":"https:\/\/www.brandwatch.com\/de\/?p=177502"},"modified":"2026-08-27T15:52:36","modified_gmt":"2026-08-27T13:52:36","slug":"hat-ihre-letzte-kampagne-funktioniert-warum-sie-social-und-search-daten-brauchen-um-das-wirklich-zu-wissen","status":"publish","type":"post","link":"https:\/\/www.brandwatch.com\/de\/blog\/hat-ihre-letzte-kampagne-funktioniert-warum-sie-social-und-search-daten-brauchen-um-das-wirklich-zu-wissen\/","title":{"rendered":"Hat Ihre letzte Kampagne funktioniert? Warum Sie Social- und Search-Daten brauchen, um das wirklich zu wissen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":207,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[3681],"tags":[],"class_list":["post-177502","post","type-post","status-publish","format-standard","hentry","category-brand-and-campaign-measurement","blog_streams-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/posts\/177502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/comments?post=177502"}],"version-history":[{"count":0,"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/posts\/177502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/media?parent=177502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/categories?post=177502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandwatch.com\/de\/wp-json\/wp\/v2\/tags?post=177502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}