Of course, seeing the effort needed for a truly successful camping trip will put a few people off. Then again, there’s always glamping, which is also seeing very high levels of search interest at the moment.
Beyond getting out into nature and breathing some fresh air, is there anything else drawing people to tents and campfires?
We looked at our mentions around going camping to see if any topics stood out. One of the biggest was the internet, with 19k mentions including the topic alongside camping being posted over the last year.
The general theme of these? It’s not complaining about the lack of internet on campsites. Instead, it’s the prospect of leaving the internet behind. With the rise of doomscrolling and ‘Zoom fatigue’, we can’t say we’re surprised.
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The Brandwatch React team