Japan again stands out, this time for failing to be as enamored with the See-No-Evil Money as the others (although it still takes 4th place). It’s also the only country to get the Cat, Penguin, Fish, and Panda emojis into its top ten.
Some other unique appearances are the UK’s Bee, making their top ten due to its association with the city of Manchester, and the Brits’ general fondness of the insects. The US, of course, has the Eagle, an emoji version of their national symbol.
Meanwhile Brazil has the Dove in its top ten, often used in a Christian context, and South Korea has the Tiger Face which is another BTS-related one (the emoji is assigned to Taehyung).
It can be easy to be flippant about emojis, but they can tell us a lot in the ways they are used. Just as slang does, they can offer insight into the culture and interests of the people who use them. They’re always worth a thought.
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The Brandwatch React team