Running on plenty
Since lockdowns were implemented in March, 34m of us have been talking about running on social media – that’s more than in January and February combined.
Much of this conversation was driven by running challenges. Sparked by quarantine measures throughout the world, people have been calling on friends and family to join them in doing some exercise from afar.
The 5k challenge, for example, asks social users to complete a 5k run, donate to a chosen charity, and then nominate five others to do the same. It’s been a runaway success – 2m people have mentioned the challenge online.
The chart below looks at the spread of these challenges, including the 5k one. It’s clear they’re having a big impact.