{"id":176445,"date":"2025-02-20T11:38:59","date_gmt":"2025-02-20T10:38:59","guid":{"rendered":"https:\/\/www.brandwatch.com\/fr\/?p=176445"},"modified":"2025-11-06T10:16:34","modified_gmt":"2025-11-06T09:16:34","slug":"10-meilleurs-outils-analyse-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.brandwatch.com\/fr\/blog\/10-meilleurs-outils-analyse-reseaux-sociaux\/","title":{"rendered":"Les 10 Meilleurs Outils d\u2019Analyse des R\u00e9seaux Sociaux"},"content":{"rendered":"

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. You can see what is working and what isn’t to develop better campaigns.<\/span><\/p>\n

With internet users having an average of 5.54 social media accounts<\/a>,\u00a0brands often have accounts on several networks. You can either have a dedicated social media analytics tool for each site\u00a0or have a tool that covers all of the networks you are on.<\/p>\n

Inbuilt Social Media Analytics Tools<\/h2>\n

Several social networks provide the ability to analyze your efforts from within the platform themselves. The functionality of these tools can be a little restrictive compared to a specialized analytics tool, but as they are free and available to all, they are a good place to start.<\/p>\n

Facebook Insights<\/h2>\n

Facebook provides social media analysis through the Facebook Insights platform. This tool is available to any of the admins of your company page once you have over 30 fans.<\/span><\/p>\n

It displays detailed metrics about your posts and the engagement they earn. Audience analysis can help you understand who is engaging with you, and includes demographic and location breakdown.<\/span><\/p>\n

\"Facebook<\/p>\n

Engagement metrics can be seen for each of your posts, helping you to understand what type of content works best. It shows a breakdown of paid and organic, so you can understand the value of your paid ads. <\/span><\/p>\n

There are also metrics on video views, actions taken on your page and the reach of your posts.<\/span><\/p>\n

If you want something more, check out our list of Facebook analytics tools<\/a>.<\/p>\n

Pinterest Analytics<\/a><\/h2>\n

Pinterest also has a built-in<\/span> analytics platform<\/span>. It is available to anyone with a business account once you have registered your website with Pinterest. This allows Pinterest to track traffic between the social network and your site.<\/span><\/p>\n

Pinterest Analytics allows you to track a range of metrics. It splits the analysis into your pin activity, your audience activity and which specific pins are driving traffic to your website.<\/span><\/p>\n

The metrics covered include average daily impressions and viewers, audience location, gender, language, total\u00a0number of repins, total number of clicks, and total likes.<\/span><\/p>\n

If that’s not enough, check out our list of Pinterest analytics tools<\/a>.<\/p>\n

Twitter Analytics<\/a><\/h2>\n

Twitter has a built-in analytics platform, and it\u2019s available to individuals as well as businesses.<\/span><\/p>\n

Your number of tweets, tweet impressions, visits to your profile, mentions and followers are all tracked. There are monthly stats on your most popular tweets, mentions, and followers for that month.<\/span><\/p>\n

\"Twitter<\/p>\n

You can click on any Tweet to see the impressions, likes, retweets, and engagements.<\/span><\/p>\n

If your business has Twitter Cards active, Twitter Analytics will show metrics for the performance of all of your cards too.<\/span><\/p>\n

Want more versatility? Check out our list of Twitter analytics tools<\/a>.<\/p>\n

Instagram Insights<\/h2>\n

Instagram Insights is only available for business accounts, or big influencers who get a lot of engagement. Plus you can only access it through the app.<\/p>\n

It’s handy addition to the platform, although it’s not hugely in-depth. You can get a load of different metrics here including looking at your overall reach and profile visits, while you can get the following on each individual post:<\/p>\n