{"id":63446,"date":"2017-03-21T13:16:10","date_gmt":"2017-03-21T12:16:10","guid":{"rendered":"https:\/\/www.brandwatch.com\/fr\/?p=63446"},"modified":"2024-09-11T09:28:32","modified_gmt":"2024-09-11T07:28:32","slug":"legranddebat-analyse-social-media-du-premier-debat-presidentiel","status":"publish","type":"post","link":"https:\/\/www.brandwatch.com\/fr\/blog\/legranddebat-analyse-social-media-du-premier-debat-presidentiel\/","title":{"rendered":"#LeGrandD\u00e9bat : Analyse social media du premier d\u00e9bat pr\u00e9sidentiel"},"content":{"rendered":"<p>Le premier grand d\u00e9bat entre <a href=\"http:\/\/react.brandwatch.com\/electionsfr\/\" target=\"_blank\" rel=\"noopener\">5 candidats \u00e0 la pr\u00e9sidentielle<\/a> diffus\u00e9 en direct sur TF1 et LCI a \u00e9t\u00e9 suivi par pr\u00e8s de 10 millions de Fran\u00e7ais soit pr\u00e8s de la moiti\u00e9 du public rapporte <a href=\"http:\/\/www.lefigaro.fr\/flash-eco\/2017\/03\/21\/97002-20170321FILWWW00069-presidentielle-pres-de-10-millions-de-francais-devant-le-debat-sur-tf1.php?een=6ae438dc53333882b319eceb7375adcf&amp;seen=6&amp;m_i=aZV14OXNJrecFNR%2BGKiEqz6Kol0EGkbAB2p6z_xF2mHaDAdW9F8cJgQuXBYqjDT3yL%2BX5XR3toDaqt9DlTTsHiRZYD%2BXYV#xtor=EPR-300-[alertes-infos]-20170321\" target=\"_blank\" rel=\"noopener\">Le Figaro<\/a>.<\/p>\n<p>Le premier d\u00e9bat t\u00e9l\u00e9vis\u00e9 avant le premier tour des \u00e9lections a lanc\u00e9 le coup d\u2019envoi m\u00e9diatique de la campagne. C\u2019est la premi\u00e8re fois que le public fran\u00e7ais a pu comparer les 5 candidats invit\u00e9s c\u00f4te-\u00e0-c\u00f4te.<\/p>\n<p>Nous avons analys\u00e9 pr\u00e8s de 400 000 mentions post\u00e9es par 95 615 auteurs uniques sur le web social entre 20h00 et 23h59 le 20 mars.<\/p>\n<p>Voici ce que nous r\u00e9v\u00e8le la social data.<\/p>\n<h2>Les temps forts<\/h2>\n<p>Tout au long du d\u00e9bat, les discussions ont \u00e9t\u00e9 relativement stables avec des volumes entre 2 000 et 3 000 mentions par minutes en moyenne.<br \/>\nOn note certains temps forts comme expliqu\u00e9 sur le sch\u00e9ma ci-dessous.<\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Temps-Forts.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63447\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Temps-Forts.png\" alt=\"\" width=\"1495\" height=\"750\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">La plupart des comptes Twitter des candidats ont \u00e9t\u00e9 efficaces pour relayer les phrases des candidats en utilisant les hashtags officiels.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">Madame Le Pen, je n&#39;ai pas besoin d&#39;un ventriloque. <a href=\"https:\/\/twitter.com\/hashtag\/LeGrandD%C3%A9bat?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#LeGrandD\u00e9bat<\/a> <a href=\"https:\/\/t.co\/20tDPWGaI4\">pic.twitter.com\/20tDPWGaI4<\/a><\/p>\n<p>&mdash; Emmanuel Macron (@EmmanuelMacron) <a href=\"https:\/\/twitter.com\/EmmanuelMacron\/status\/843936404908445696?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">&quot;Il faut revenir un patriotisme \u00e9conomique en avantageant les entreprises fran\u00e7aises dans la commande publique.&quot; <a href=\"https:\/\/twitter.com\/hashtag\/D%C3%A9batTF1?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#D\u00e9batTF1<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/LeGrandD%C3%A9bat?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#LeGrandD\u00e9bat<\/a> <a href=\"https:\/\/t.co\/0w840yqfXY\">pic.twitter.com\/0w840yqfXY<\/a><\/p>\n<p>&mdash; Marine Le Pen (@MLP_officiel) <a href=\"https:\/\/twitter.com\/MLP_officiel\/status\/843948461921853440?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">Il faut une s\u00e9curit\u00e9 sociale int\u00e9grale qui rembourse \u00e0 100% les d\u00e9penses de sant\u00e9. <a href=\"https:\/\/twitter.com\/hashtag\/LeGrandD%C3%A9bat?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#LeGrandD\u00e9bat<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/D%C3%A9batTF1?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#D\u00e9batTF1<\/a> <a href=\"https:\/\/t.co\/UzdXEzTjoI\">https:\/\/t.co\/UzdXEzTjoI<\/a><\/p>\n<p>&mdash; Jean-Luc M\u00e9lenchon (@JLMelenchon) <a href=\"https:\/\/twitter.com\/JLMelenchon\/status\/843953669930471424?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Le compte Twitter de Beno\u00eet Hamon quant \u00e0 lui \u00e0 choisi d&rsquo;alterner entre hashtag officiel et hashtag personnalis\u00e9.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"fr\" dir=\"ltr\">Je souhaite une sortie du nucl\u00e9aire &amp; d\u00e9velopper les \u00e9nergies renouvelables:c&#39;est la condition de notre ind\u00e9pendance \u00e9nerg\u00e9tique <a href=\"https:\/\/twitter.com\/hashtag\/HamonDebat?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#HamonDebat<\/a> <a href=\"https:\/\/t.co\/HmnT6saRub\">pic.twitter.com\/HmnT6saRub<\/a><\/p>\n<p>&mdash; Beno\u00eet Hamon (@benoithamon) <a href=\"https:\/\/twitter.com\/benoithamon\/status\/843940052589862912?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">March 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Les candidats<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En terme de volume de discussions sur les m\u00e9dias sociaux, Marine Le Pen prend la t\u00eate avec 33 % des mentions la mentionnant. Beno\u00eet Hamon, cependant semble n\u2019avoir pas su maximiser son exposition ou retenir l\u2019attention du public pendant le d\u00e9bat avec seulement 9\u00a0% de part de voix.<\/span><\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Part-de-voix.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63448\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Part-de-voix.png\" alt=\"\" width=\"1495\" height=\"750\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les comptes officiels de Le Pen, M\u00e9lenchon, Fillon et Macron \u00e9tait tous dans le top 5 des comptes Twitter les plus mentionn\u00e9s pendant le d\u00e9bat, alors que Beno\u00eet Hamon se pla\u00e7ait en 7\u00e8me position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une analyse du sentiment pour chaque candidat d\u00e9montre cependant que si Beno\u00eet Hamon n\u2019a pas r\u00e9colt\u00e9 autant de mentions que ses opposants, c\u2019est lui qui obtient la part de mentions positives la plus importante (77,6\u00a0%).<\/span><\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-10.50.43.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63449\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-10.50.43.png\" alt=\"\" width=\"1708\" height=\"353\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Une analyse minute par minute confirme que, d\u2019une mani\u00e8re g\u00e9n\u00e9rale, Marine Le Pen a domin\u00e9 le d\u00e9bat \u00e0 l\u2019exception de 5 occasions.<\/span><\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Minute-par-minute-candidat.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63450\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Minute-par-minute-candidat.png\" alt=\"\" width=\"1495\" height=\"750\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Les th\u00e9matiques<a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.17.57.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-63451\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.17.57.png\" alt=\"\" width=\"408\" height=\"397\" \/><\/a><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trois grandes axes\u00a0ont \u00e9t\u00e9 abord\u00e9s pendant le d\u00e9bat : Les questions de soci\u00e9t\u00e9, l\u2019\u00e9conomie et l\u2019international.\u00a0Les th\u00e9matiques sur les sujets de soci\u00e9t\u00e9 ont g\u00e9n\u00e9r\u00e9 le plus de commentaires de la part de l&rsquo;audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour aller plus loin dans l\u2019analyse, nous avons cat\u00e9goris\u00e9 les conversations en sous-cat\u00e9gories relatives \u00e0 ces trois th\u00e9matiques.<\/span><\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.15.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63453\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.15.13.png\" alt=\"\" width=\"1688\" height=\"394\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ce qui en ressort c\u2019est 4 sujets qui semble int\u00e9resser le plus le public : la s\u00e9curit\u00e9, la la\u00efcit\u00e9, la protection sociale et la question de l\u2019immigration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il sera int\u00e9ressant de voir lesquels de ces sujets chaque candidat choisira de mettre en avant dans son programme et dans sa campagne \u00e9lectorale dans les semaines \u00e0 venir.<\/span><\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.23.39.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63454\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.23.39.png\" alt=\"\" width=\"1696\" height=\"400\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Ce premier d\u00e9bat met en lumi\u00e8re : <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Fillon et Macron ont \u00e9t\u00e9 \u00e9voqu\u00e9s principalement en rapport aux sujets de soci\u00e9t\u00e9, notamment la s\u00e9curit\u00e9 et la la\u00efcit\u00e9 respectivement.<\/span><\/li>\n<li>Le Pen et Hamon ont surtout \u00e9t\u00e9 mentionn\u00e9s en relation avec les questions li\u00e9es \u00e0 l\u2019international, l\u2019immigration pour Le Pen et la question de l\u2019Europe pour Hamon.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.30.13.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63455\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2017\/03\/Screen-Shot-2017-03-21-at-11.30.13.png\" alt=\"\" width=\"1709\" height=\"402\" \/><\/a><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">[bw_banner_cta type=9 url=&nbsp;&raquo;http:\/\/react.brandwatch.com\/electionsfr\/&nbsp;&raquo; button=&nbsp;&raquo;Voir le Dataviz&nbsp;&raquo; title=&nbsp;&raquo;Explorez <strong>la social data en live<\/strong>&laquo;&nbsp;][\/bw_banner_cta]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier grand d\u00e9bat entre 5 candidats \u00e0 la pr\u00e9sidentielle diffus\u00e9 en direct sur TF1 et LCI a \u00e9t\u00e9 suivi par pr\u00e8s de 10 millions de Fran\u00e7ais soit pr\u00e8s de la moiti\u00e9 du public rapporte Le Figaro. Le premier d\u00e9bat t\u00e9l\u00e9vis\u00e9 avant le premier tour des \u00e9lections a lanc\u00e9 le coup d\u2019envoi m\u00e9diatique de la [&hellip;]<\/p>\n","protected":false},"author":231,"featured_media":63468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[742,3122,3466],"tags":[],"class_list":["post-63446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-politique","category-observation","category-react"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/posts\/63446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/users\/231"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/comments?post=63446"}],"version-history":[{"count":0,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/posts\/63446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/media\/63468"}],"wp:attachment":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/media?parent=63446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/categories?post=63446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/tags?post=63446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}