{"id":67007,"date":"2018-01-08T10:00:24","date_gmt":"2018-01-08T09:00:24","guid":{"rendered":"https:\/\/www.brandwatch.com\/fr\/?p=67007"},"modified":"2018-02-02T11:05:25","modified_gmt":"2018-02-02T10:05:25","slug":"brandwatch-semrush-analyse-performances-online-de-16-banques-francaises","status":"publish","type":"post","link":"https:\/\/www.brandwatch.com\/fr\/blog\/brandwatch-semrush-analyse-performances-online-de-16-banques-francaises\/","title":{"rendered":"Brandwatch &#038; SEMrush : analyse les performances online de 16 banques fran\u00e7aises"},"content":{"rendered":"<p>Durant ces derni\u00e8res ann\u00e9es, internet a r\u00e9volutionn\u00e9 le monde de la finance et de la banque : des devises traditionnelles aux bitcoins, du service bancaire ordinaire aux exp\u00e9riences digitales innovantes, de la pr\u00e9sence locale \u00e0 la sc\u00e8ne internationale. L\u2019argent, un des instruments les plus essentiels de notre vie, devient plus facile et plus rapide \u00e0 g\u00e9rer.<\/p>\n<p>La France est l\u2019un des pays les plus bancaris\u00e9s d\u2019Europe : 99% des Fran\u00e7ais<br \/>\nont un compte d&rsquo;apr\u00e8s le journal du Figaro mais quelle est la place des banques fran\u00e7aises dans le paysage actuel de notre si\u00e8cle digital ?<\/p>\n<p>Dans ce contexte, SEMrush et Brandwatch ont d\u00e9cid\u00e9 de <a href=\"https:\/\/www.brandwatch.com\/fr\/reports\/rapport-brandwatch-semrush-banques\/?utm_source=twitter&amp;utm_medium=social&amp;utm_term=blog&amp;utm_campaign=01_2018_marketing_blog\">r\u00e9aliser une \u00e9tude sur le secteur bancaire<\/a> en analysant les performances de 16 banques fran\u00e7aises sur les r\u00e9seaux sociaux et les moteurs de recherche en 2017 en utilisant leurs outils respectifs.<\/p>\n<p>Pour cette \u00e9tude, nous avons s\u00e9lectionn\u00e9 16 banques fran\u00e7aises : la Banque Populaire BPCE, la BNP, la Banque Postale, la Caisse d&rsquo;Epargne, le Cr\u00e9dit Agricole, le Credit Mutuel, CIC, LCL, la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, \u00e9galement les banques en ligne Boursorama, BforBank, Fortuneo, Hello Bank, ING Direct, Monabanque, Orange Bank.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67010\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-04-at-16.28.25-300x157.png\" alt=\"\" width=\"633\" height=\"331\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Nous avons pris en compte diff\u00e9rents crit\u00e8res pour r\u00e9aliser cette analyse :<\/p>\n<ul>\n<li>Le volume de trafic<\/li>\n<li>Le volume de mentions sur les r\u00e9seaux sociaux<\/li>\n<li>Les mesures prises pour la s\u00e9curit\u00e9 des donn\u00e9es sur leurs sites web<\/li>\n<li>Les th\u00e9matiques et mots cl\u00e9s associ\u00e9es \u00e0 ces banques<\/li>\n<li>La strat\u00e9gie publicitaire<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-67021\" src=\"https:\/\/www.brandwatch.com\/fr\/wp-content\/uploads\/2018\/01\/Screen-Shot-2018-01-04-at-17.25.17-300x265.png\" alt=\"\" width=\"548\" height=\"484\" \/><\/p>\n<p>D\u00e9couvrez les insights pour le secteur bancaire\u00a0<a href=\"https:\/\/www.brandwatch.com\/fr\/reports\/rapport-brandwatch-semrush-banques\/?utm_source=twitter&amp;utm_medium=social&amp;utm_term=blog&amp;utm_campaign=01_2018_marketing_blog\" target=\"_blank\" rel=\"noopener\">en t\u00e9l\u00e9chargeant notre derni\u00e8re \u00e9tude<\/a>.<\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"fr\"><span class=\"\">[bw_banner_cta type=2 url=&nbsp;&raquo;\/fr\/demo&nbsp;&raquo; button=&nbsp;&raquo;Analysez votre audience&nbsp;&raquo;]Concevez une strat\u00e9gie social media cibl\u00e9e et efficace avec Brandwatch Analytics [\/bw_banner_cta]<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant ces derni\u00e8res ann\u00e9es, internet a r\u00e9volutionn\u00e9 le monde de la finance et de la banque : des devises traditionnelles aux bitcoins, du service bancaire ordinaire aux exp\u00e9riences digitales innovantes, de la pr\u00e9sence locale \u00e0 la sc\u00e8ne internationale. L\u2019argent, un des instruments les plus essentiels de notre vie, devient plus facile et plus rapide \u00e0 [&hellip;]<\/p>\n","protected":false},"author":267,"featured_media":67008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"categories":[3479,3122,1],"tags":[],"class_list":["post-67007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-observation","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/posts\/67007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/comments?post=67007"}],"version-history":[{"count":0,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/posts\/67007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/media\/67008"}],"wp:attachment":[{"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/media?parent=67007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/categories?post=67007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brandwatch.com\/fr\/wp-json\/wp\/v2\/tags?post=67007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}