The digital world is jam packed with consumer discussions about all kinds of brands. What’s more, when today’s consumers want to complain about a service or product, they’ll likely have no hesitation about turning to social media to help and support in broadcasting their message.
But with some many consumer discussions happening all over the web around the clock, how can brand managers and marketers locate the key information about their brand and craft it into an effective customer care strategy?
In this guide, 5-Minutes to Customer Care, learn how by leveraging AI-Consumer Insights to drive social customer care strategy, businesses can track improvement of critical KPIs, including:
- Time to response
- Relevancy of requests surfaced
- Responses per day per agent
- Customer satisfaction scores
- Brand response
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