How do you identify and analyze the demographics, interests, and preferences of your target audience?
In the past, companies relied on focus groups, consumer surveys, and aggregated demographic and psychographic data to make educated guesses about their target audience.
While these methods still have their place today, the “firehose” of online data combined with AI-powered analysis makes it easier than ever for brands to gain a deep understanding of their audience in real time.
Download this guide to audience analysis to learn about:
The evolution of audience analysis from focus groups to large scale consumer conversations
How brands like Fender identify and engage new audiences
Why AI is changing the way brands gain insights about their buyer
Crimson Hexagon has merged with Brandwatch. You’re in the right place!
From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.