How do you identify and analyze the demographics, interests, and preferences of your target audience?
In the past, companies relied on focus groups, consumer surveys, and aggregated demographic and psychographic data to make educated guesses about their target audience.
While these methods still have their place today, the “firehose” of online data combined with AI-powered analysis makes it easier than ever for brands to gain a deep understanding of their audience in real time.
Download this guide to audience analysis to learn about:
- The evolution of audience analysis from focus groups to large scale consumer conversations
- How brands like Fender identify and engage new audiences
- Why AI is changing the way brands gain insights about their buyer
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