It’s important for brands to measure how consumers feel about their brand and products. Understanding this brand perception and what motivates consumers to make purchasing decisions gives brands the power to craft both products and marketing that resonate deeply with their target audience.
Analysis of unsolicited, online consumer conversations offers brands a deep understanding of brand perception and health with real-time insights. With the help of AI, brands can analyze online consumer conversations to:
- Uncover the primary drivers of conversation influencing brand perception
- Monitor fluctuations in brand health and identify potential crises
- Learn what’s working and not working in messaging and campaigns
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