New Report: Consumer Trends for 2020

We bring together global survey and social data to find the biggest consumer trends in your region.

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5-minute Guide to Brand Analysis: A European Perspective

It’s important for brands to measure how consumers feel about their brand and products. Understanding this brand perception and what motivates consumers to make purchasing decisions gives brands the power to craft both products and marketing that  resonate deeply with their target audience.

Analysis of unsolicited, online consumer conversations offers brands a deep understanding of brand perception and health with real-time insights. With the help of AI, brands can analyze online consumer conversations to:

  • Uncover the primary drivers of conversation influencing brand perception
  • Monitor fluctuations in brand health and identify potential crises
  • Learn what’s working and not working in messaging and campaigns

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5-minute Guide to Brand Analysis: A European Perspective

Fill out the form to get instant access.

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.