It isn’t easy to track the true impact of a marketing campaign. Modern digital marketing makes it easy to track clicks, views, and likes, but what about the big picture?
Online consumer conversations can serve as a real-time focus group that can add powerful insights to traditional campaign measurement. They offer a massive, unsolicited data set that can help marketers in Europe:
- Measure the success of a marketing campaign to improve ROI
- Track campaign conversation and engagement
- Monitor for flashpoints or potential crises arising from the campaign
- Gain a deeper understanding of consumer response for future campaigns
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