5-Minute Guide to Campaign Analysis: A European Perspective

It isn’t easy to track the true impact of a marketing campaign. Modern digital marketing makes it easy to track clicks, views, and likes,  but what about the big picture?

Online consumer conversations can serve as a real-time focus group that can add powerful insights to traditional campaign measurement. They offer a massive, unsolicited data set that can help marketers in Europe:

  • Measure the success of a marketing campaign to improve ROI
  • Track campaign conversation and engagement
  • Monitor for flashpoints or potential crises arising from the campaign
  • Gain a deeper understanding of consumer response for future campaigns

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.