… or how not to drown in that ocean of social media software out there.
1. Publish on different channels and profiles
Creating and curating great content is essential, but it needs to be completed by effective distribution. Social media tools like ours allow you to optimize and simplify your publishing process.
Instead of posting on each platform — which takes a lot of time and switching of tabs — you can publish on your different channels from one place. Your social media solution turns into your command center, where you have all your profiles connected. This makes it easy to manage both organic and paid posts and keep a full overview of your social presence.
2. Combine your social content calendars into one
A powerhouse social intelligence solutions like ours would allow you to merge the content calendars of all your social profiles in a single dashboard. You can quickly review what’s going on on each channel.
A solid social media solution would also empower you to collaborate better with your team on campaigns. You can set custom workflows for content approval and publishing, so you never miss a detail. (And we know the devil is in the details.)
3. Measure performance across platforms
Your social media strategy is always a work-in-progress. That’s why it’s essential to measure your ROI on different channels. While you can use each social media platform’s analytics, having all data in one place is a lifesaver.
Social intelligence solutions like ours give you that — and much more.
Such a platform allows you to:
- Figure out which metrics matter for you, so you focus on improving the right ones
- Provide you with in-depth analyses and reports from which you can identify what works — and what doesn’t
- Get first-hand data to tweak your strategy for success
4. Perfect your customer service
Using a good social media tool is essential to delivering outstanding customer service. You can improve your customer support, engagement with prospects and customers, and community management. You can also use social listening to get to know your audiences.
When you have one social inbox with messages from all your channels, you can handle your communication like a pro. This can be complemented by profile cards with customer data, which help you tailor your messaging to the specifics of each prospect or customer.