Case Study
Gumtree
In this case study Gumtree, part of the eBay group and the UK’s leading classifieds website used social intelligence to add value to TV sponsorship
Fill out the form to get instant access.
Fill out the form to get instant access.
With an average audience of over 3.09 million viewers per show, 2015’s series of Celebrity Big Brother was the highest-rated series on Channel 5 to date.
As the lead sponsor of the television show Gumtree, part of the eBay group and the UK’s leading classifieds website wanted to optimize the impact and results of the campaign to prove the ROI.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.