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Case Study

Kick It Out

Kick It Out, English football's equality and inclusion organization, used Brandwatch to identify to what degree clubs and players within the English Premier League are victims of discriminatory abuse on social media platforms.

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Kick It Out is football’s (more commonly known as soccer in North America) equality and inclusion organization, founded in 1993.

Kick It Out works throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change.