The findings in this new report were analyzed in comparison to data and insights from the 2015 Monster and Brandwatch Job Report.
Analyzing over 2 million tweets across both reports, the last 12 months have shown big changes in the way people talk about their jobs, which states show the most job love on social, and a changing job economy with the emergence of gig-economy jobs and flexible work weeks.
Love around the world
Our data for this study looks at all English-language Twitter data, and this year our high-level analysis revealed 26% of Tweets came from outside the U.S.
Our data for this study looks at all English-language Twitter data, and this year our high-level analysis revealed 26% of Tweets came from outside the U.S. with a large share of voice (volume of overall data) from the UK, Canada, Ecuador, Netherlands and Australia.
When we looked at the ratio of conversation within a country for job love vs job hate, we see great representation from the Asia and South America with the Phillippines, Indonesia, India and Brazil making appearances in the top 10.
South America had a much stronger presence in the bottom 10 of countries with the lowest ratios of job love to job hate, with Chile and Ecuador not feeling the job love. Singapore, New Zealand, Japan and Sweden round out the bottom 10.
A shift in American job love
Social data shows the West Coast losing job love, less populated states rising in the job love ranks, and East Coasters still hate their jobs.
We’ve seen the state-by-state breakdown change drastically, with the 2015 winner Hawaii, dropping from #1 to #15 in the ranking of states with the highest ratio of job love over the last year based on Twitter conversation.
Connecticut dropped an astounding amount in our ranking, moving from the #38 state with the most job love to second-to-last. Delaware, which came in dead last, dropped two spots from last year’s findings.
Job hate seems to have a steady hold on certain states, with eight of last year’s lowest 10 states making a showing again in this year’s data with the lowest ratio of job love to hate: Maryland, Louisiana, New Jersey, Ohio, Virginia, West Virginia, Florida, and Delaware.
Job:
- Technical Support Rep
- Area/Regional Manager
- Heavy Equipment Op.
Skill:
- Intuit Quickbooks
- Business Development
- Bookkeeping
Job:
- Billing
- Barista
- Carpenter
Skill:
- Bookkeeping
- Safety/Work Safety
- Waitressing
Job:
- Heavy Equipment Op.
- Welder
- Carpenter
Skill:
- Safety/Work Safety
- OSHA
- Electricity
Job:
- Retail Assistant
- Carpenter
- Chairman
Skill:
- Bookkeeping
- Advertising
- Adobe Photoshop
Job:
- Technical Support Rep
- Customer Support
- Chief Executive Officers
Skill:
- Quality Management
- Business Development
- Software Administration
Job:
- Carpenter
- Shift Leader
- Writer
Skill:
- Safety/Work Safety
- Business Development
- Electricity
Job:
- Sergeant
- Project Engineer
- Maintenance Manager
Skill:
- Military
- Safety/Work Safety
- Logistics
Job:
- L.V. Nurse / L.P. Nurse
- Maintenance Manager
- Packer
Skill:
- Patient Assessment
- Shipping/Receiving
- Logistics
Job:
- Shift Leader
- Graphic Designer
- Software Analyst
Skill:
- Software Administration
- Quality Management
- Pricing
Job:
- Systems Analyst
- Product Manager
- Project Engineer
Skill:
- Software Development
- Software Administration
- SQL
Move over Hawaii, Idaho's got the most job love
U.S. states are in flux when it comes to loving and hating jobs.
In the 10 states with the most job love, top roles on Monster include nursing, technology, and customer support which are all highly conducive to flexible work arrangements. On the other hand, the top states where people expressed job love in the 2015 report were overwhelmingly on the West Coast, which included many tech focused jobs as well as location-specific industries like tourism.
This year an apparent trend that came through to the forefront of our social data analysis was that in states with fewer people, people like their jobs more. Many of the states representing the top 10 states with the highest ratio of job love to job hate can easily be identified as states with incredibly low population numbers compared to high density, more stress- inducing regions like the Northeast.
Job:
- Welder
- Production Worker
- CNC Machinist
Skill:
- Automotive Industry
- Logistics
- Welding
Job:
- Network Engineer
- Government
- IT Specialist
Skill:
- Military
- Software Admin.
- Performance Analysis
Job:
- Heavy Equipment Op.
- L.V. Nurse / L.P. Nurse
- Corrections Officer
Skill:
- Electricity
- Nursing
- CPR Certification
Job:
- Software Analyst
- Paralegal
- Systems Analyst
Skill:
- Biotech/Pharmaceutical
- Pricing
- Software Admin.
Job:
- Welder
- L.V. Nurse / L.P. Nurse
- Press Machine Op.
Skill:
- Military
- Safety/Work Safety
- Logistics
Job:
- Network Engineer
- Government
- Human Resources As.
Skill:
- Government
- Data Collection
- Performance Analysis
Job:
- Hospitality Desk Agent
- Inspector
- Retail Assistant
Skill:
- Patient Assessment
- Shipping/Receiving
- Logistics
Job:
- Paralegal
- L.V. Nurse / L.P. Nurse
- Director Operations
Skill:
- Software Development
- Software Admin.
- SQL
Job:
- Paralegal
- L.V. Nurse / L.P. Nurse
- Chairman
Skill:
- Software Admin.
- Quality Management
- Pricing
Job:
- Paralegal
- Laboratory Technician
- Inventory Specialist
Skill:
- Patient Assessment
- Data Collection
- Medical Records
Top jobs and skills in U.S. states
The nursing industry does an about-face, as it is a popular job title in states with high job love.
The most common job skills and roles in the states ranking in the bottom 10 in this year’s study included manual labor, work safety and welder (according to Monster data). Last year nursing was synonymous with job hate, featuring prominently in the bottom ranking states. However this year we’ve seen that nursing is a popular job title in the states with the most job love.
Job hate hits peak in July
High temps, low job love during summer.
July is underway, but summer barbecues and long-awaited beach days haven’t deterred this month from snagging the title of the month with the lowest ratio of job love to job hate. For the second year in a row. While workers are feeling warm and fuzzy in the summer’s hotter temperatures, work gets the cold shoulder as the ultimate deterrent to summertime fun and outdoor adventures.
The anticipation of the holidays and some much-needed rest time are potential reasons why November ranked as the month during the year with the highest ratio of job love to job hate in last year’s report (2014 data). But in 2015, the holiday creep inches beyond November and has made way for October to lead the year as the month with the highest ratio of job love to hate.
Forget #Fridayfeelings, Thursday has peak #joblove
With the growth of the gig economy, remote working, and flexible schedules, has the perception of work hours changed? According to our data, the answer is a big yes.
Last year Friday was the pinnacle of job love during the week, with the highest ratio of job love to job hate.This year the data tells a different story, with Thursday earning that title.With the growth of the gig economy thanks to ride-sharing apps and the like, the increase in remote working opportunities, and the transition away from traditional 9am-to-5pm jobs, workers continue to love their jobs more as their week ends, which may not always be on a Friday.
Sunday Blues prevail. For the second year in a row, Sunday has ranked as the day with the lowest ratio of job love to job hate in the week. Perhaps as some workers anticipate the return to work on Monday, Sunday can be a time of anxiety and job stress anticipation, rather than a continued relaxing weekend respite.
Most joyful jobs
Some industries and positions offer greater sense of purpose, satisfaction, and job love than others.
The Food and Beverage industry gets the people Tweeting, owning a large share of voice for the second year in a row with 38% of the job hate conversation this year, and 27% of job love.
Finance professionals are seemingly not prosperous in job love, coming in this year with a decreased share of voice for job love of 4%, and a 9 percentage point increase in social mentions on Twitter discussing job hate.
It’s all about the people
Our analysis found that whether you hate your job or love your job, it all comes down to the people you work with.
It’s likely that you spend more time with your co-workers than you do your friends and family, so it’s no surprise that a key factor on loving or hating your job comes down to the people with whom you work. In this analysis, those who talked about hating their job cited their co-workers as the main reason and not surprisingly, those who love their job called out the great people on their team. In a 2015 Monster poll, 95% of respondents said that friendly, polite coworkers were important to their overall happiness at work.
In our work lives, the importance of people is pervasive regardless of sentiment toward jobs. Our data seems to show that when people hate their job, they hate the people – and when they love their job, they love the people they work with day in and day out.