The Friday#: Pottermore

By Hannah Emanuel on May 11th 2012


The Sizzle: Lady Gaga. The Fri-Up: Pottermore. The Sauce: Toky-glo


The Sizzle

The Fri-Up


Just when we thought Harry Potter had hung up his cloak and the cast of the multi-million pound film series had grown up and moved on, last month fans were invited to enrol at Hogwarts. This invitation came, of course, via Pottermore, JK Rowling’s digital interpretation of Harry Potter’s world.

One month on and the vitural Hogwarts has 3m ‘pupils’ of the 7m unique users who have visited: a pretty hefty conversion rate.

First let’s take a look at how news and discussion of the site has been shared.

Fig 1.  Pottermore month one by page type

Although there was obviously an initial press push by the site’s creators, users have taken to Twitter to continue talking about Pottermore at a pretty constant level throughout its first month.

A look at the wordcloud will show us how the discussion surrounding the site is focused and importantly give us an indication of users and commentators’ levels of engagement with the site.

Fig 2. Pottermore’s first month in a wordcloud

The wordcloud is less about the technical prowess or glitches in the site and more focused on characters and plotlines, making it almost incomprehensible to anyone who hasn’t been exposed to the Harry Potter series. A set of seriously engaged users.

“… and since potions is last thing on Friday, Snape won’t have the time to poison us all!”

Have a good weekend.

The Sauce

Something for the weekend:


Hope you enjoyed the Friday#, have a great weekend.

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Hannah Emanuel

Hannah is PR Manager at Brandwatch, covering EMEA. She has a great collection of bright sneakers and once had an Eastenders themed birthday party.