The Friday #: Absolutely Fabio

By Hannah Emanuel on February 10th 2012

The Sizzle: HTC hide sales figs. The Fri-Up: Absolutely Fabio. The Sauce: Cat Sandwich.

The Sizzle

The Fri-Up

Absolutely Fabio

We have a jam packed Friday# this week and although we’re dying to show you our incredible infographic on the Super Bowl which shows which brands got the most buzz for their buck – home matters are also pressing.

Unless you’ve been on the Moon this week, you will know that in a dramatic twist of fate (or a gentlemans agreement), Fabio Capello has ditched England’s football team as manager while Tottenham fan jurors have cleared Harry Redknapp of tax fraud – cue social media chaos!

A quick check of the top blogs posting about this in the last two days tells us that this is not only a matter of national urgency or one for UEFA, but that our friends on the other side of the pond are also concerned:

Top blogs for England Manager February 5th – February 10th 2012 

The commentary, however has been left mainly to the English (and Al Jazeera)-

Top Tweeters for England Manager February 5th – February 10th 2012 
  • BBCBreaking
  • piersmorgan
  • BBCWorld
  • Arsenal
  • themichaelowen
  • AJEnglish
  • FIFAcom Profile
  • LFC Profile
  • Queen_UK
  • RealMattLucas
Of the 17k who expressed a positive or negative opinion surrounding Capello’s departure and the ensuing Harry Redknapp/Stuart Pearce scrum we’re pretty evenly split about how we feel:

Fig 1. Sentiment for England Manager – February 5th – February 10th 2012

While Pearce takes the temporary reins there’s no need to place your bets on who the permanent job will be handed to – looks like this guy has it covered.

Building Buzz

Brandwatch has created a new data visualisation to track tweets on Social Media Week across the world. Check back next week as the action kicks off in from Tokyo to Toronto.

Super Bowl ad-spend vs buzz

Take a look at our infographic which charts was the Super Bowl advertisers spent vs the return for their money in buzz.

The Sauce

Something for the weekend:

Hope you enjoyed the Friday#, have a great weekend.

If you haven’t already joined us on twitter – we’d love to see you there: @brandwatch

If you want demos on how to use our latest improvements to optimise your reports and social media monitoring it’s all on our blog.

If you’d like any support with using Brandwatch’s social media monitoring tool contact

Hannah Emanuel

Hannah is PR Manager at Brandwatch, covering EMEA. She has a great collection of bright sneakers and once had an Eastenders themed birthday party.