The Friday#: Windows phones' first week – the social media pick.

By Hannah Emanuel on November 4th 2011

Welcome to the Friday#
This week in The Sizzle: Groupon valued at close to 13bn after IPO. The Fri-Up: Which Windows phone to go for. The Sauce: Americans’ right to hang fake balls on trucks left dangling

The Sizzle

The Fri-Up

 The Windows phones

Last week the first Windows phones were launched and with them, Nokia’s fight back. HTC, which has been quietly scooping up the Android market, suddenly came face to face with new competition in the form of the Nokia Lumia 800 and the Nokia Lumia 710.

The Windows phone definitely marks the biggest change in mobile direction for a while – and at Brandwatch, we haven’t done a tech review for a while. As such, we thought we’d turn to social media to decide which Windows phone wins…. this week.

We’ve pitched the two new Nokia phones against the HTC Titan.

Fig 1. Pie charts to show sentiment from 28/10/11 to 4/11/11

Sentiment pie for windows phones
Click to enlarge image


Looking at sentiment for the phones across the board, you will see they are all fairly well matched, although the HTC Titan has significantly fewer mentions. On closer inspection, a lot of the buzz on Twitter proved to be simply excitement that the phones were coming out, coupled with extra buzz at the announcement of each different feature they would provide. I think it is fair to say that the majority of even tech savvy mobile users haven’t yet got hold of one of these phones, let alone had time out of their day job to explore and review all the features.

With tech this new, we need guidance from expert, unbiased opinions: bloggers.

Fig 1. Pie charts to show sentiment on blogs only from 28/10/11 to 4/11/11

Click to enlarge image


With other social media mentions filtered out and our sentiment classifiers relying only on content from blogs, it still seems that the phones are fairly evenly matched. However, a winner does emerge – The Nokia 800.

So there it is folks – the payday weekend Brandwatch buy!

The Sauce

Something for the weekend:


Hope you enjoyed the Friday#, have a great weekend.

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Hannah Emanuel

Hannah is PR Manager at Brandwatch, covering EMEA. She has a great collection of bright sneakers and once had an Eastenders themed birthday party.