The Social Suite of the Future

Brandwatch:
Your Sprout Social alternative

Brandwatch Social Media Management offers everything you need to discover, attract, and engage customers on social - across teams and regions.

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Why businesses choose Brandwatch over Sprout Social

AI-Driven Insights

To win against competition and truly engage with consumers, you need to understand your audiences and the perception of your brand in depth. Brandwatch’s AI-powered tools, including machine learning classifiers and scalable audience analysis, provide deeper, actionable insights into audiences, brands, and campaigns.

Omnichannel Data Coverage

Brandwatch comes with a powerful setup to analyze data across a million data sources, offering brands the chance to understand their market holistically rather than in silos.

Cost-Effectiveness

Of course you’ll want to grow your brand even more. As you grow, you do not want to get hit by hidden costs. Brandwatch includes advanced features like custom dashboards and unlimited channels connection within its standard pricing structure.

Many of the world's biggest brands use Brandwatch every day

We harnessed AI with the click of a button

With over a decade of AI innovation under our belt, Brandwatch combines human intelligence and cutting-edge technology to help you uncover actionable insights and optimize your strategies. 

  • Brandwatch’s proprietary AI tools enable you to quickly process and understand vast amounts of social data.

  • AI-powered writing assistant for social media management allows you to generate impactful, personalized content efficiently.

  • From real-time alerts to instant response generation, Brandwatch’s AI solutions are ready to empower you in every stage of your workflow.

All-in-one social media management


Brandwatch offers a world-class suite of connected products for collaborative social media teams.

  • Build and scale the optimal strategy for you with intuitive, use-case focused tools that everyone can master quickly.

  • Manage, schedule, create, and monitor posts across all networks, unlimited channels, and regions in one place.

Brandwatch supports all your favourite social media networks

Brandwatch services you can rely on

At Brandwatch, we pride ourselves on delivering exceptional service in addition to our cutting-edge technology.

While our technologies are best in class, what sets us apart is our people. We build teams tailored to our clients' needs, comprised of subject-matter experts with specialized knowledge in digital, research, vertical, and business domains.

Our global teams are your trusted advisors, empowering you to feel confident in making smarter, data-driven decisions to reach strategic business objectives

"What differentiates Brandwatch? The ability to put the customer at the heart is a big one. So we’ve always felt that we’ve had brilliant advice and help from our customer success team."

Adam Mills, Brand Strategy and Planning Insights Manager at British Telcom

We win - so that you can win with us

Our vision for the future looks beyond marketing, anticipating social's influence permeating entire organizations. We are building a platform that can provide tailored, deep insights embedded in social tools but also recommendations that drive better business decisions across the organization.

From marketing to sales, product, communications, HR and legal teams, we aim to democratize insights from social and broader sources to drive business growth. 

Nine different award plaques from G 2
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.