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Brandwatch vs Meltwater

Brandwatch: Your Meltwater alternative

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Trusted by the world's biggest brands

Real users prefer Brandwatch over Meltwater

Based on real consumer reviews on G2, Capterra, and TrustRadius users rate Brandwatch's offerings for Social Media Management and Social Listening in many categories better than the Meltwater solutions.

World-leading social suite

A flexible solution to suit your needs and objectives

What makes Brandwatch different?

AI-powered for speed and accuracy

State-of-the-art AI gets you to insights faster.

Global expert support

A knowledgeable services team that helps you make the most of the platform from day one.

Leading data coverage

More than 100 million unique data sources. Access to 1.6 trillion historical conversations online, going back to 2010.

Seamless social media management

Streamlined workflows, automated reporting, next-level campaign measurement.

All-in-one Influencer management

Discover and manage influencers from a 30m+ database of global creators.

A reliable, trustworthy partner

Official firehose access to Twitter, Reddit, Tumblr, and the best compliant Facebook and Instagram coverage.

Interested in real-time, in-depth media insights for your PR & Comms strategy? Brandwatch is part of Cision, the all-in-one, AI-powered PR platform.

Brandwatch does a great job of making query building simple, dashboard setup easy to use, and best of all, a pricing model that makes sense. Setting things up in Brandwatch are much less complicated compared to tools like Meltwater or Sprinklr..

- G2 Review by verified customer
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Pioneering consumer intelligence


When it comes to understanding consumers, businesses choose Brandwatch ahead of any other tool.

  • Monitor your brand, your competitors, and industry trends across over 100 million online sources.

  • Discover and distribute actionable insights with the industry’s most advanced AI, powerful data storytelling tools and eye-catching, live reporting.

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All-in-one social media management


Brandwatch offers a world-class suite of connected products for collaborative social media teams.

  • Build and scale the optimal strategy for you with intuitive, use-case focused tools that everyone can master quickly.

  • Manage, schedule, create, and monitor posts across all networks, channels, and regions in one place.

Brandwatch supports all your favourite social media networks

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End-to-end influencer marketing


Supercharge your influencer marketing strategy with Brandwatch Influence.

  • Explore and analyze a database of over 30m+ influencers and manage and measure your campaigns.

  • Influence supports all the premier social media platforms such as YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok.

Brandwatch services you can rely on

At Brandwatch, we pride ourselves on delivering exceptional service in addition to our cutting-edge technology.

While our technologies are best in class, what sets us apart is our people. We build teams tailored to our clients' needs, comprised of subject-matter experts with specialized knowledge in digital, research, vertical, and business domains.

Our global teams are your trusted advisors, empowering you to feel confident in making smarter, data-driven decisions to reach strategic business objectives

A partner you can trust

Brandwatch’s global customer success teams have years of experience partnering with the world’s biggest brands to drive valuable business outcomes with social.

We’re consistently recognized as market leaders by industry analysts and the major social networks we partner with.

"What differentiates Brandwatch? The ability to put the customer at the heart is a big one. So we’ve always felt that we’ve had brilliant advice and help from our customer success team."

Adam Mills, Brand Strategy and Planning Insights Manager at British Telcom

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.