Brandwatch Influence

Ready to build unstoppable Influencer marketing campaigns?

Book a meeting with one of our experts to get a demo of Influence

Whether you’re brand or agency side, Influence creates a smooth experience for you and your influencers from start to finish.

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Explore and analyze a database of over 40 million influencers

Brandwatch Influence supports premier social media platforms YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, and Shopify.

Manage all your channels with Brandwatch

Manage your influencer directory with ease

Record every influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields.

You can also monitor correspondence with your influencers via automated email tracking.

Build your influencer network

Review creator applications to join your private influencer network or campaign database.

Customize influencer onboarding and campaign reporting with your branding and connect across 13 major languages.

Discover the best influencers for you

Influence's discovery tool tracks 40m+ global creators, making it easy to pinpoint the right influencers for your brand campaign or agency roster.

Manage all your influencer marketing in one place.

Measure the success of your campaigns

Campaign management and reporting software within Influence helps you generate sales materials, track deliverables, and create real-time reports.

All you need to succeed with your influencer campaigns

Platform coverage

Leverage influencer marketing across TikTok, Instagram, YouTube, and more.

Powerful filtering

Filter by interests, brand affinities, prior brand work, credibility, and more.

Seamless management

Easily add influencers to your dedicated influencer CRM.

Best-in-class experience

Access mobile-friendly, white-labeled dashboards for influencers.

Sharing functionality

Showcase your full roster via exportable sheets and live links.

Streamlined workflows

Simplify content approvals before campaign posts go live.

Full overview

Track deliverables to ensure influencers fulfill their requirements.

Vet influencers

Evaluate influencers effectively using reporting and communication features.

Automated reporting

Report on campaign impressions, viewership, engagement, and more throughout the campaign.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.